MAM
Global Advertisers to ramp up entertainment clients
MUMBAI: Global Advertisers, the outdoor advertising agency headquartered in Mumbai, is pushing for a 45-50 per cent revenue growth in 2010.
Says Global Advertisers MD and chairman Sanjeev Gupta, “We are going to post a 15-20 per cent growth in our revenues this year and and as we see 2010 to behave fertile for the advertising industry once again, we expect to witness a 45-50 per cent revenue growth during the year.”
According to Gupta, the sectors that have contributed most towards the company’s revenue growth are retail and FMCG. “While retail contributed almost 40 per cent to the total revenue, FMCG added about 20-25 per cent,” he says.
Gupta further notes that though profit from the retail sector was not much, “its demand for outdoor advertising had increased and as a result, our vacancies were utilised.”
The other sectors that have added to the agency’s revenue pie are automobile, banking, construction, electronics, film industry, garment and jewellery.
With the advent of the New Year, Global Advertisers, which derives 70 per cent of its revenues from local clients, is expecting to increase its client base by 20-25 per cent.
“For 2010, our main focus will be to tap the local market further and increase the entertainment industry profile portfolio too. We are also coming up with new ideas and various innovative schemes to attract even very small clients.”
Meanwhile, with the total advertising market poised to grow by 10.5 per cent this year (ZenithOptimedia 2009 report), Gupta expects out-of-home to contribute 10-15 per cent to the total growth.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
