MAM
Global Advertisers to ramp up entertainment clients
MUMBAI: Global Advertisers, the outdoor advertising agency headquartered in Mumbai, is pushing for a 45-50 per cent revenue growth in 2010.
Says Global Advertisers MD and chairman Sanjeev Gupta, “We are going to post a 15-20 per cent growth in our revenues this year and and as we see 2010 to behave fertile for the advertising industry once again, we expect to witness a 45-50 per cent revenue growth during the year.”
According to Gupta, the sectors that have contributed most towards the company’s revenue growth are retail and FMCG. “While retail contributed almost 40 per cent to the total revenue, FMCG added about 20-25 per cent,” he says.
Gupta further notes that though profit from the retail sector was not much, “its demand for outdoor advertising had increased and as a result, our vacancies were utilised.”
The other sectors that have added to the agency’s revenue pie are automobile, banking, construction, electronics, film industry, garment and jewellery.
With the advent of the New Year, Global Advertisers, which derives 70 per cent of its revenues from local clients, is expecting to increase its client base by 20-25 per cent.
“For 2010, our main focus will be to tap the local market further and increase the entertainment industry profile portfolio too. We are also coming up with new ideas and various innovative schemes to attract even very small clients.”
Meanwhile, with the total advertising market poised to grow by 10.5 per cent this year (ZenithOptimedia 2009 report), Gupta expects out-of-home to contribute 10-15 per cent to the total growth.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
