Ad Campaigns
Gleneagles launches ‘S.O.O.N – Quit Tobacco’
MUMBAI: Gleneagles Global Hospitals has launched ‘S.O.O.N – Quit Tobacco’, which is an acronym for — Save Our Organs Now on the occasion of World No-Tobacco Day. A month-long campaign aims to raise awareness on the ill-effects of smoking and consumption of tobacco.
For a condition that can be treated and prevented easily through regular screening and consultation, the goal of this campaign is to reach as many people as possible. The word ‘S.O.O.N’ highlights the entire purpose of this launch which focuses on the need for reacting quickly and spreading awareness on the hazards of tobacco which not just affects the person himself but also the ones who’re around.
Parkway Pantai CEO India operations Ramesh Krishnan said, “Our endeavour at Gleneagles has always been to create awareness around life threatening diseases and its causes. Through our nationwide campaign ‘S.O.O.N – Quit Tobacco’, we aim to reach out to the masses and urge upon the need of quitting tobacco; a step towards saving oneself from serious ailments. Through our series of initiatives, our focus has been on creating a movement to promote healthy living; ensuring quality healthcare services.”
India is the second largest consumer and third largest producer of tobacco in the world. As per the WHO estimation, one out of two young people who continue smoking throughout their lives will lead to tobacco-related cancer. Smoking and consumption of tobacco affects almost every major organ like lungs, kidney, throat, mouth and breast which leads to morbidity and untimely deaths. Studies show that, with time, organs slowly recover from the damage post quitting.
Through this campaign, Gleneagles Global Hospitals is spreading awareness on health risks from tobacco and the importance and the consequences of organ damage.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
