Ad Campaigns
Glance launches #JustGlance campaign to tackle T20 FOMO in India
Mumbai: Glance, one of the world’s leading smart lock screen platforms, has stirred up huge curiosity across the country with its innovative #JustGlance campaign, that was designed to tackle the T20 FOMO (Fear of Missing Out) experienced by millions of Indians every day!
The campaign kick-started on ninth May creating viral social media buzz as large balloons floated above iconic landmarks in cities like Mumbai, Bengaluru, and Chennai. Users eagerly shared the images of these balloons on social media platforms, accompanied by the hashtag #T20FOMO. These mysterious balloons carried questions such as “Score kya hai?” (What’s the score?), “Match mein kya hua?” (What happened in the match?), “Maahi kab aayega?” (When will Mahendra Singh Dhoni bat?), and “Aur kitna chahiye?” (How much more do we need?). These questions were designed to spark the curiosity of cricket enthusiasts, on real-time information and insights into the ongoing T20 cricket matches.
The captivating images and engaging questions ignited a social media frenzy. Cricket enthusiasts felt a sense of FOMO, believing they are missing out on the T20 madness by not witnessing these balloons in their cities.
Damn!! Who else saw this today? Let me know if you saw it too. Any clue what this question “Ab Kitna Chahiye” on the balloon is about?#T20FOMO pic.twitter.com/nVlgCunTJM
— Monu Kumar (@imvipink) May 9, 2023
Bhai ye toh FOMO ka height hai Asking a question like this that too on a balloon..dost se puch le bhai #T20FOMO pic.twitter.com/az0qtso1Jt
— Irfan Siddique (@IrfanSiddiqueOf) May 9, 2023
On tenth May, the mystery behind the whole campaign was revealed through a captivating print ad. It provided answers to the FOMO that was created, which is to showcase how Glance is ensuring that India never experiences T20 FOMO again! The ad showcased how Glance’s smart lock screen keeps over 200 million users in India fully engaged with real-time match updates, scores, insightful commentary, and a wide range of features throughout the ongoing Glance T20 Fan Fest.
This revelation sent Twitter into frenzy, with #JustGlance trending for almost 4 hours, generating over 7,000 tweets and two million impressions. People realised that Glance is ensuring that cricket fans won’t have T20 FOMO anymore.
Toh ye maslaa tha unn bade balloons ka. Bhai drishyam moviw jaisa suspense tha ye#T20FOMO#NomoFOMO#JustGlance https://t.co/lmxJoWTYKd pic.twitter.com/HnRPnddR5Z
— Komal Patel (@Im_komalpatel) May 10, 2023
Sharing further details about the campaign, Glance chief marketing officer Bikash Chowdhury said, “Glance stands as one of the most significant disruptive platforms the world has ever witnessed, demanding a marketing approach that breaks away from convention. Our #JustGlance campaign epitomises Glance’s relentless pursuit of innovation, embracing a ‘digital-first’ mindset. It sparked widespread conversations nationwide, instilling a sense of FOMO among our audience, precisely addressing the very sentiment we aimed to tackle through our T20 Fan Fest program. T20 Fan Fest ensures that every user stays connected to the latest cricket updates.”
This year, Glance introduced ‘Glance T20 Fan Fest’, one of India’s largest cricket festivals on smart lock screens. The festival offers users real-time updates on both on-field and off-field actions, including expert analysis, team discussions, astrology predictions, live chat sessions with cricketers, live shows, exclusive cricket-themed games, and exciting shopping deals. All of these features are easily accessible on smart lock screens throughout the day.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
