Brands
Glam21 ropes in Avneet Kaur for wedding campaign, unveils bridal contest
NEW DELHI: Glam21 is turning the wedding season into a full-blown celebration of beauty, glamour and big dreams. The cosmetics brand has launched a nationwide wedding campaign from 14 December, bringing together festive offers, immersive experiences and a dash of celebrity charm with actor and style favourite Avneet Kaur at its heart.
Designed to capture the excitement that surrounds Indian weddings, the campaign blends bridal inspiration with shopper rewards. As part of the initiative, Glam21 has rolled out a wedding contest for customers purchasing products worth Rs 1,499 or more. One lucky bride-to-be will win a once-in-a-lifetime experience, inviting Avneet Kaur to her wedding and receiving a bridal makeover by a celebrity makeup artist. Non-brides are also in the mix, with the chance to win an iPhone 17 Pro.
Founder Pradeep Goyal said the idea was to make weddings feel even more special. He added that the campaign combines celebrity appeal, exclusive prizes and immersive retail experiences to ensure customers feel celebrated during one of life’s biggest milestones.
Running until 27 January 2026, the campaign extends well beyond screens. Glam21 has gone big on in-store branding with wedding-themed displays, striking gate arches and festive pandals offering free makeovers, trials and games. In busy Delhi markets, flash mobs featuring brides carrying oversized Glam21 products are set to turn heads and draw crowds.
The push is being amplified online through influencer collaborations, ensuring the buzz travels from store aisles to social feeds. With colour, creativity and a touch of stardom, Glam21’s latest campaign positions the brand as a lively companion to the wedding season, proving that when beauty meets celebration, the spotlight follows.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
