Brands
GLAM21 marks 10 years with anniversary campaign, eyes Rs 500 crore milestone
Beauty brand launches ’10 & Trending’ campaign as it expands retail and Gen Z focus
New Delhi: GLAM21 is putting its best face forward as it celebrates a decade in India’s beauty market, launching its “10 & Trending” anniversary campaign while setting its sights on becoming a Rs 500 crore brand over the next two to three years.
The homegrown beauty brand has also rolled out a 10-day anniversary sale on its website from August 1 to 10, thanking customers who have helped it grow from a startup into a beauty business with annual revenue exceeding Rs 100 crore.
Over the past decade, GLAM21 has built its presence around affordable beauty products, expanding its footprint to more than 25,000 retail outlets across India through an extensive dealer and distribution network.
The brand now offers a portfolio of more than 150 products and over 1,200 stock keeping units (SKUs), spanning multiple beauty categories. It has also strengthened its omnichannel strategy through online marketplaces and quick commerce platforms, including Nykaa, Amazon, Myntra, Flipkart, Blinkit, Swiggy Instamart and Zepto.
With its “10 & Trending” campaign, GLAM21 is sharpening its focus on Gen Z consumers by introducing trend-led beauty products that combine affordability with contemporary styling. The campaign reflects the company’s strategy of keeping pace with evolving beauty trends while maintaining accessible pricing.
Looking ahead, the company plans to expand its retail and digital presence, broaden its product portfolio and deepen engagement with younger consumers as it targets Rs 500 crore in revenue within the next two to three years.
As India’s beauty market becomes increasingly competitive, GLAM21 is betting that a combination of affordability, wider distribution and trend-driven products will help fuel its next phase of growth.
