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Glad U Came wins PR mandate for Indulgeo Essentials
MUMBAI: PR and influencer marketing agency, Glad U Came has bagged the PR mandate for Indulgeo Essentials, a luxury organic skincare and haircare brand. The Mumbai-based agency’s team will be handling brand enhancement and influencer engagement for the brand.
The agency’s key responsibilities will include strategic counselling and planning, an integrated communication programme that includes strategic media and influencer engagements, and building an influential community, said the brand in a statement.
Commenting on the collaboration, Indulgeo Essentials founder Supriya Malik said, “The goal of Indulgeo Essentials is to provide effective solutions for concerns like alopecia, acne, hairfall, pigmentation, and many more skin and hair related hassles with the purest and natural ingredients. In this journey of spreading awareness and providing efficacious solutions, we have held the hand of Glad U Came to convey our ideas to the world and we are sure that this collaboration will give better results than expected.”
Glad U Came founder Maddie Amrutkar added, “As we are India’s fastest growing PR agency, our mission is to provide the best of the best to the brand and spread its ideology with our sheer communication strategies. Collaborating with an authentic brand like Indulgeo Essentials will be proved as one of the most fruitful events for both of the organisations. “
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
