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Glad U Came introduces pay-by-results service during Covid2019
MUMBAI: As the country tries to plot a safe return to work and a restarting of the economy, the short- and long-term effects of the pandemic are taking shape.Glad U Came, a leading PR and Influencer Marketing agency introduces unique Pay-By-Results service to any business, irrespective of brand category, size or industry.
This service is the perfect opportunity for brands to grab the eyeballs towards their products as clients only pay for what they get and good work by agencies gets rewarded.Spanning from retail, beauty, FMCG, Tech, hospitality to e-commerce, this service can be a useful tool for anyone looking to improve and strengthen brand relations and awareness at this tricky time for the global economy when client budgets are under more pressure than ever.
With a PBR (Pay-by-Results) option, clients are billed only for tangible outputs and effective outcomes. Meaning we carry out work, and you only pay when there is something worthwhile to show for it. Often talking brands out of paying for services that aren't right for their business at this time. Instead suggesting tactics that will help build strong foundations, and support in the creation of an efficient marketing plan.
Glad U Came is the first, and the only boutique PR agency to offer such services on a pay-for-performance basis. The latter being a cost-effective alternative to the conventional retainer – whereby a flat fee is charged each month, irrespective of the results achieved.
Innovation is not a new word for Glad U Came fondly known as GUC. Within the mere span of 4 years it has set trends that many contemporaries now draw inspiration from.
Founder of Glad U Came shares, “If COVID-19 has taught us anything it’s that actions speak louder than words. The crisis has created a moment of truth in which we can all evaluate and judge whether the actions and choices being taken by business are a true reflection of their purpose and values.This isn't something you see offered by PR agencies very often, but we are sufficiently confident about our ability to generate meaningful results”.
Glad U Came also has a gamut of tailor-made customised PR services that work in the most specific and efficient manner. Their tariff options are flexible and results-driven. Providing effective and high-quality brand services, with flexibility and value for money. You can visit their website – www.gladucame.in
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
