MAM
Glad U Came introduces pay-by-results service during Covid2019
MUMBAI: As the country tries to plot a safe return to work and a restarting of the economy, the short- and long-term effects of the pandemic are taking shape.Glad U Came, a leading PR and Influencer Marketing agency introduces unique Pay-By-Results service to any business, irrespective of brand category, size or industry.
This service is the perfect opportunity for brands to grab the eyeballs towards their products as clients only pay for what they get and good work by agencies gets rewarded.Spanning from retail, beauty, FMCG, Tech, hospitality to e-commerce, this service can be a useful tool for anyone looking to improve and strengthen brand relations and awareness at this tricky time for the global economy when client budgets are under more pressure than ever.
With a PBR (Pay-by-Results) option, clients are billed only for tangible outputs and effective outcomes. Meaning we carry out work, and you only pay when there is something worthwhile to show for it. Often talking brands out of paying for services that aren't right for their business at this time. Instead suggesting tactics that will help build strong foundations, and support in the creation of an efficient marketing plan.
Glad U Came is the first, and the only boutique PR agency to offer such services on a pay-for-performance basis. The latter being a cost-effective alternative to the conventional retainer – whereby a flat fee is charged each month, irrespective of the results achieved.
Innovation is not a new word for Glad U Came fondly known as GUC. Within the mere span of 4 years it has set trends that many contemporaries now draw inspiration from.
Founder of Glad U Came shares, “If COVID-19 has taught us anything it’s that actions speak louder than words. The crisis has created a moment of truth in which we can all evaluate and judge whether the actions and choices being taken by business are a true reflection of their purpose and values.This isn't something you see offered by PR agencies very often, but we are sufficiently confident about our ability to generate meaningful results”.
Glad U Came also has a gamut of tailor-made customised PR services that work in the most specific and efficient manner. Their tariff options are flexible and results-driven. Providing effective and high-quality brand services, with flexibility and value for money. You can visit their website – www.gladucame.in
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
