Ad Campaigns
Gits Food unveils new digital campaign ‘Great Khana, No Drama’
MUMBAI: Gits Food Products Pvt Ltd has unveiled three new digital films under their ‘Great Khana, No Drama’ campaign. Conceptualised by Lowe Lintas, the digital films are for the ready meals, cup poha, and open & eat products and will be live across YouTube, Facebook, and Instagram.
The films narrate three scenarios around challenges faced by today’s youth and Gits products providing an instant solution to make life drama free within seconds. The films aim to successfully establish the ease of consuming their favorite dishes anywhere, anytime.
Commenting on the new digital films, Gits Food director – sales and marketing Sahil Gilani said, “These 3 new films showcase our newer millennial focused product lines. The digital films are based on real-life situations where Gits delivers Great Khana without any Drama. Moreover, the films also aim to break myths around packaged foods by giving viewers an insight into our technology of preserving without preservatives!"
Gits Food products are available across India in retail outlets, supermarkets, and e-commerce platforms. The brand’s online store, www.gitsfood.com ships fresh products directly from Gits plant!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
