Ad Campaigns
Gits Food says #EverydayIsWomensDay
MUMBAI: Gits Food Products Ltd has launched a brand new campaign highlighting the concept of women empowerment ahead of Women’s Day. The campaign has been conceptualised by Lowe Lintas and is live across social media platforms – YouTube, Facebook, Instagram, and OTT.
The digital film highlights the journey of a woman and the challenges faced by her in society. It illustrates how repeatedly women are told ‘jaga rasoi me hain’ (their place is in the kitchen) irrespective of her relationship. The film shows how she successfully balances her way through the home and finds happiness, pride, and self-worth at work at the Gits Food factory. The factory’s current workforce consists of 98 per cent women and has successfully enabled real change in their lives.
Commenting on the video, Gits Food director – sales and marketing Sahil Gilani said, “Gits has always promoted women empowerment by employing nearly an all women factory workforce, 98 per cent to be precise. This practice has been around for over six decades and has women whose three generations have worked at Gits. It gives us immense pride to showcase a story unique to the hundreds of women who are part of the Gits family workforce."
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
