MAM
Gitanjali group is assoc sponsor for Lakme Fashion Week
MUMBAI: Diamond brand, Gitanjali group is the associate sponsor for Lakme Fashion Week which will showcase the work of 43 fashion designers. The event will be held in Mumbai’s National Centre for the Performing Arts (NCPA) from 27 to 31 March.
Speaking on the association Lakme Lever VP Anil Chopra said, “As an event, the LFW has now grown into a sponsor’s dream. The association of Gitanjali Jewellery Extravaganza proves that world of fashion has moved beyond the multi billion clothing industry and into the wider world of consumer products like jewellery and accessories.
Every season we aim to deepen our associations with the sponsors and provide them a platform to capture consumer mind space through the fashion week. We see our sponsors as desirable partners and seek to make concerted attempts to facilitate greater connect between the sponsors and their target audience.”
Gitanjali Jewelry Extravaganza will sponsor the inaugural show at LFW on 27 March. The entire collection will focus around the brand personality of Gitanjali Jewellery.
Gitanjali Jewellery chairman Mehul Choksi said, “This is the first season for Gitanjali’s association with Lakme Fashion Week. Jewellery is turning more pr?t and Gitanjali’s brands like D’Damas, Asmi, Sangini, Nakshatra, Desire are extremely popular with the masstige audience. Lakme Fashion Week is a strong brand and we plan to leverage the same.”
Pleased with this association, IMG MD Balu Nayar expressed, “Over the last two seasons we have learnt who, and what to invest in, in terms of who to bring to the event. We are delighted that Gitanjali Jewelry has chosen to begin their relationship with LFW. The sponsors are from diverse sectors, but share the common position of being fashionable consumer choices.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
