Brands
Gionee’s #GoForGold campaign for partners
MUMBAI: Smartphone major Gionee India known to acquaint prominent campaigns from time to time to enhance its engagement with partners has announced exciting rewards and offers for Gionee Sales Champions (GSC), retailers and partners as part of its country-wide campaign ‘#GoForGold’.
Selling a smartphone from the A Series will get the GSC points in the proportionate order as per the range of the device. The A Series has been monumental in Gionee’s growth in the current year. Following the soaring sales for the flagship device A1, Gionee launched two more propeller devices in the series – A1 Plus and A1 Lite, emerging as one of the top players, with 15 per cent market share in the price range of Rs. 15,000 – Rs. 25,000.
The winners of the campaign will be rewarded by the HO team by 25 November. There will be three categories of awards, for top 50 GSCs, top 10 retailers and top 10 BDMs across India. These will be given prizes ranging from Gold Coin – 20gm, Gold Coin – 10gm, Gionee A1 Plus and Gionee A1 smartphones.
Gionee India director of business intelligence and planning Alok Shrivastava said, “#GoForGold is open for the majority of our business representatives including GSC, retailers and BDM; with the goal that together we can accomplish the objective of boosting our sales.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
