Ad Campaigns
Gillette Venus says ‘Ooohhh without the Ouch’ in its new TVC
Mumbai: Gillette Venus has launched its latest TVC campaign which focusses on achieving silky smooth skin effortlessly without any discomfort. The new campaign – “Ooh without the Ouch” is a gentle reminder to all the girls to choose pain-free smoothness using the Simply Venus razor. Equipped with a glidestrip, the hair remover is designed to glide smoothly in a pain-free manner, helping girls feel good and confident in their own skin.
Building on the insight that women in India have largely been using methods for hair removal that are painful, Gillette Venus came to the fore to solve this problem and enable young women to achieve silky smooth skin effortlessly without any discomfort. Unlike waxing, Simply Venus gives you the ‘Ooh’ without the Ouch, making it the perfect choice for all women who want pain-free, effortless smoothness.
The campaign, conceptualized by Grey India, features Ananya Pandey, relaxing by the pool when she bumps into a friend who is seen carrying wax strips with her. On questioning her friend, she casually says how a little pain must be endured for an effortless smooth skin, a myth which is then busted by Ananya who recommends using Simply Venus for pain-free hair removal.
Commenting on the new TVC, Gillette India senior director & country category leader Saurabh Bajpai said, “Since ages, women have been conditioned to believe that attaining beautiful skin requires painful methods. As Gillette Venus, we want to make the hair removal experience a comfortable and painfree process. We want to provide women who choose to remove body hair – a painless method, free of harsh chemicals. We are proud to introduce the latest product from the Gillette Venus portfolio – Simply Venus which is designed to do just that. Feeling beautiful without enduring pain is something every woman strives for and with Gillette Venus beautiful skin is an Ooh without the Ouch.”
Pandey said, “Venus is a game changer for all women who want super smooth skin in a comfortable and painless way. For me Venus wins against all other painful ways of removing hair. With Simply Venus’s gliding feature, it makes Venus feel like a breeze, and the brand tagline ‘ooh without the ouch’ perfectly captures its essence. It’s my go to for all seasons and occasions.”
Gillette’s Simply Venus has been designed to provide women with a hassle-free and painless hair removal experience. With its specially designed head and comfortable handle, the hair remover glides smoothly over the skin, ensuring a close and comfortable glide. The protective glide strip on the handle also helps to reduce the risk of cuts, nicks, and burns. Free from strong chemicals, Gillette Venus can be used on any part of the body.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
