Ad Campaigns
Gillette celebrates International Men’s Day with a new campaign #ManEnough
MUMBAI: For over a hundred years, Gillette has aimed to make men look, feel & Be their best. In this journey, the brand has continually challenged stereotypes about men, most recently with #BarbershopGirls campaign. In its latest campaign on #ShavingStereotypes, Gillette asks the question – Why don’t men show their tears? The brand challenges the enduring stereotype on why men are taught to not show their vulnerability, not to show their emotions, not to cry because it makes them weak.
SM (Retd), Lt Col, Manoj Kumar Sinha,s heartfelt story- Gillette with its second edition of #ShavingStereotypes, says that it is okay for Men to Cry. Men expressing their vulnerability through tears is being #ManEnough. As a leading male brand, Gillette aims to pave the way for men to re-think their notions of masculinity and strength.
Told through the real-life tribulations of a father & son, it traces their journey from being beholden to this stereotype to breaking it and accepting that showing their tears and vulnerability makes them stronger. Their story echoes what we seek to advocate at Gillette- That it takes courage to be the best we can be.
As a part of the broader campaign, we ask one simple question- ‘When was the last time you cried?’. In a society where crying is often perceived as a sign of weakness, encouraging men to talk about the last time they cried attempts to shatter this stereotype. With #ManEnough, we also pledge to take this message to more than 2 million young men across the country through the Gillette Mach 3 Achiever’s Academy.
Grey Group, Chief Creative Officer Sandipan Bhattacharyya commented, “Gillette, as a leading male brand and advocate for men, believes in igniting conversations that raise and inspire the future generation of men. With #ManEnough, we want men breaking free of notions that crying makes them weaker, and that it takes courage to show your vulnerability”
Speaking on the campaign, Grooming Indian Sub-Continent at P&G, Country Category Leader, Karthik Srivatsan said, “Lt. Col. Manoj Kumar (Retd.) and his father are true heroes who’ve shown us that when we get past stereotypes that constrain us, we can emerge stronger together. Gillette salutes their spirit and is proud to have had the opportunity to be part of their journey. We are committed to Gillette being a Force for Good and want to continue to bring real life positive stories of men, and play a role in influencing culture. Our actions need to set the right standards for the boys of today to be men of tomorrow.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
