MAM
‘Giant’ bicycles launched its flagship showroom in Mumbai in collaboration with Element Retail
MUMBAI: World’s largest producer of high quality and performance bicycles – ‘Giant’, enters Indian retail cycle market with its first flagship store in Mumbai in association with Element Retail Pvt Ltd. Founded by two young and vibrant entrepreneurs Aditya Bafna and Varun Bagadiya in 2013, Element Retail has been steadily growing their portfolio and has become category leaders in swimwear and sports shoe segment. Element Retail has a license to distribute Giant bicycles Pan India. Catering to a large community of cyclists, fitness enthusiasts and athletes, Giant will bring together high-quality craftsmanship, technology and innovative designs under one roof.
Sharing his thoughts on the new showroom launch, Aditya Bafna, Managing Director, Element Retail Pvt Ltd quoted, “The athleisure and fitness sector in India has gained tremendous popularity in recent years as more and more people have become fitness enthusiasts giving a huge scope for Giant to grow in India. According to "India Bicycle Market Outlook, 2021", bicycle market size crossed INR 5000 crore mark in 2015. There is a huge demand and great potential for international bikes that are a perfect blend of innovation and technology.”
Aditya Bafna further added, “Based on the growth figures, we foresee new opportunities and continuous growth in the Indian retail cycle market. Giant Bicycles offers a wide range of on-road, X-road, off-road and youth cycles, along with LIV, an in-house woman oriented brand. Serving as an “all-under-one-roof” outlet, the brand also offers protective gears, bike gears, service gears, and components to address every biking need. An increase in demand for quality bicycles also caters to the ‘Go Green’ initiative in the country and could assist in curbing down pollution issues.”
MAM
Borzo appoints Darryl Dias as India country head
India drives 65 per cent GMV, 75 per cent deliveries, 40,000 plus partners.
MUMBAI: When deliveries pick up speed, leadership tends to follow suit and Borzo is clearly shifting gears in India. The global intra-city delivery platform has appointed Darryl Dias as country head for India, underscoring the market’s outsized role in its global business. India currently contributes nearly 65 per cent of Borzo’s global gross merchandise value and over 75 per cent of its total deliveries, making it the company’s largest and fastest-growing market.
Dias steps in with over 15 years of experience spanning operations, business strategy and product development. His mandate is straightforward but expansive: accelerate growth, sharpen operational efficiency and deepen Borzo’s footprint in India’s increasingly competitive on-demand delivery ecosystem.
The scale is already significant. India accounts for close to 90 per cent of Borzo’s active global customer base, supported by a network of more than 40,000 monthly active delivery partners. The company is clocking an average quarterly GMV of around Rs 500 million in the country, driven largely by SMEs alongside rising demand across food, grocery and retail segments.
Before joining Borzo, Dias co-founded Magenta Mobility, where he worked on building technology-led systems within India’s electric mobility space. His earlier stint at Abus Kransysteme GmbH added cross-functional experience across technical and commercial operations.
The timing of the appointment is telling. Borzo is betting on India not just as a revenue engine but as an innovation hub, with plans to double down on AI-led route optimisation, fraud detection and customer experience enhancements. The focus will also be on expanding into high-growth urban clusters while strengthening its delivery partner network.
As hyperlocal and same-day delivery edge closer to becoming baseline expectations especially for SMEs Borzo appears to be positioning itself as infrastructure rather than just a service.
In a market where speed is currency, the message is clear, India isn’t just part of the journey, it’s driving the route.
