MAM
Getting married? Confess your desires
MUMBAI: With the wedding season upon us, jewellers, designers, decorators, planners, videographers and photographers are busy vying for attention (and assignments) from prospective brides and grooms.
In such a scenario, Tanishq, the Tata Group’s jewellery brand, has come up with an innovative digital campaign that may well help it stand head and shoulders above the competition, while putting a smile on the face of the bride-to-be.
Christened ‘Confessions of a Bride’, the month-long campaign is an extension of Tanishq’s recent wedding campaign and seeks to fulfill the innermost desires of every new-age bride; be it an immaculately designed wedding dress or a personalised jewellery set or even a romantic honeymoon in the Swiss Alps.
So if you’re going to be a blushing bride, all you need to do is log onto: http://tanishqweddings.com and make your confession. Rest assured, your secret wish is then Tanishq’s command…
Exults Titan vice president retail and marketing (jewellery division) Sandeep Kulhalli: “As family jewellers in a progressive society, we understand that every Indian bride wants to give an individualistic touch to her wedding and is ready to get out of the realms of comfort to fulfil the same. This campaign attempts to live up to the confessions that the bride makes so as to gift wrap a beautiful experience and present it to her that will go down memory lane.”
On connecting with the audience, says Titan head marketing (jewellery division) Deepika S Tewari: “At Tanishq, digital campaigns have always been a great medium to connect with our customers. With more than 75% of internet users in India falling under the age of 35 – the digital medium is the best mode to reach out to them. In the past, we have had successful digital campaigns like My Expression, Mia on Wheels etc. which were well accepted by the audience. Confessions of a Bride is an attempt to celebrate differentiated weddings of the progressive Indian bride.”
Tanishq is pulling out all stops to promote its new campaign, particularly on digital platforms. The brand is promoting the contest and various features of the website organically on social media platforms supported by paid promotions on facebook to relevant audiences, Google search, Google display network, YouTube and chats with stylists on twitter.
“Bloggers have always been a critical part of Tanishq online campaigns. We reach out to them not only for publicising our digital activities but also take their inputs as they understand the pulse of the tech-savvy audience to refine and streamline our campaigns. For this campaign, we have reached out to bloggers who have been writing on weddings and similar themes to come on board and help us in making this a huge success!” Tewari says.
Tanishq has partnered with Interactive Avenues on the campaign.
MAM
Three senior OpenAI infrastructure executives join Meta
Key members of Stargate project move to rival amid aggressive AI spending race.
MUMBAI: Three key architects of OpenAI’s ambitious data centre plans have switched sides and joined Meta Platforms, according to people familiar with the matter. Peter Hoeschele, who played a central role in OpenAI’s high-profile Stargate initiative, is among the new hires. He is joined by Shamez Hemani, who focused on computing strategy and business development, and Anuj Saharan, another leader in the computing organisation. The Information first reported their departure from OpenAI on Thursday.
The moves come as Meta CEO Mark Zuckerberg has pledged to spend aggressively on AI infrastructure. The company is projecting capital expenditure of up to $135 billion this year alone, with hundreds of billions more expected before the end of the decade to support its Meta Superintelligence Labs and new models such as Muse Spark.
OpenAI, which is pushing ahead with massive data centre expansion, had described its early lead in securing computing power as a competitive advantage. Stargate, originally announced last year as a $500 billion venture involving OpenAI, Oracle, and SoftBank, has since become an umbrella term for the company’s broader data centre ambitions. However, the project has seen recent adjustments, including a pause on its UK plans and the decision not to expand the Abilene, Texas site.
A spokesperson for Meta declined to comment, while Hoeschele, Hemani, and Saharan also declined to comment. OpenAI said it was grateful for the contributions of the three employees and remains focused on hiring talent for its infrastructure plans. The company recently brought in former Intel executive Sachin Katti to lead its industrial compute efforts.
In the high-stakes race to build the future of artificial intelligence, talent is proving to be as valuable as computing power itself. Meta’s latest hires suggest the competition for top infrastructure minds is intensifying, even as OpenAI continues to scale its own ambitious projects. The move highlights how quickly the AI talent war is heating up across Silicon Valley.
