MAM
Get your read on: ITC Hotels’ latest perk for guests
NEW DELHI: Keeping in view the new normal of today's times, ITC Hotels and select Welcome Hotels have enabled contactless ‘smart reading zones’ in association with Magzter. The guests will now have unlimited free access to 5,000+ popular magazines and newspapers on the Magzter app. ITC Hotels’ guests can enjoy reading the magazines and newspapers on their mobile devices while they are anywhere inside the hotel premises – whether it is the room, the restaurants, the conference hall, the lobby, or the spa. This facility can be accessed by anyone entering the property, including in-house guests, customers of other services, visitors and employees.
These magazines and newspapers also spread across 60+ widely spoken languages including English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati and Spanish. Some of the popular titles that can be read for free in these smart reading zones include The Times of India, Hindustan Times, Business Standard, The New Indian Express, India Today, Filmfare, Cosmopolitan, Forbes India, National Geographic Magazine, Lonely Planet Magazine India, and Tinkle.
ITC Hotels COO Anil Chadha stated, “We have pioneered sustainable practices in hospitality. The association with Magzter is a one-of-its-kind offering by ITC Hotels. It caters to people of all age groups and with diverse interests. While businessmen can stay updated with leading business magazines and newspapers, family travellers can relax by binge-reading popular fashion, lifestyle and entertainment magazines. Kids are sure to love reading their favourite comics in an exciting digital format too.”
Magzter Inc CEO Girish Ramdas stated, “We always strive to provide solutions to real-world problems with our product and innovative ideas. During these unprecedented times, we’re immensely pleased to partner with ITC Hotels and turn all their properties into smart reading zones. We firmly believe that guests will love indulging in unlimited reading on the Magzter app even as they enjoy the world-class hospitality of ITC Hotels.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
