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Get your read on: ITC Hotels’ latest perk for guests
NEW DELHI: Keeping in view the new normal of today's times, ITC Hotels and select Welcome Hotels have enabled contactless ‘smart reading zones’ in association with Magzter. The guests will now have unlimited free access to 5,000+ popular magazines and newspapers on the Magzter app. ITC Hotels’ guests can enjoy reading the magazines and newspapers on their mobile devices while they are anywhere inside the hotel premises – whether it is the room, the restaurants, the conference hall, the lobby, or the spa. This facility can be accessed by anyone entering the property, including in-house guests, customers of other services, visitors and employees.
These magazines and newspapers also spread across 60+ widely spoken languages including English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati and Spanish. Some of the popular titles that can be read for free in these smart reading zones include The Times of India, Hindustan Times, Business Standard, The New Indian Express, India Today, Filmfare, Cosmopolitan, Forbes India, National Geographic Magazine, Lonely Planet Magazine India, and Tinkle.
ITC Hotels COO Anil Chadha stated, “We have pioneered sustainable practices in hospitality. The association with Magzter is a one-of-its-kind offering by ITC Hotels. It caters to people of all age groups and with diverse interests. While businessmen can stay updated with leading business magazines and newspapers, family travellers can relax by binge-reading popular fashion, lifestyle and entertainment magazines. Kids are sure to love reading their favourite comics in an exciting digital format too.”
Magzter Inc CEO Girish Ramdas stated, “We always strive to provide solutions to real-world problems with our product and innovative ideas. During these unprecedented times, we’re immensely pleased to partner with ITC Hotels and turn all their properties into smart reading zones. We firmly believe that guests will love indulging in unlimited reading on the Magzter app even as they enjoy the world-class hospitality of ITC Hotels.”
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Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
