Ad Campaigns
Get Ready to Go Wild: Cornitos Introduces Corny the Chimp mascot
Mumbai: Cornitos, the forerunning brand of Greendot Health foods Pvt Ltd, proudly announces the launch of its new, wild mascot, ‘Corny-the uncooperative Chimp’ in the new campaign, Titled ‘Cornitos – Wild As You Like’. This campaign not only showcases the search for a mascot but also embodies the message of embracing the wild side. Choosing the right mascot for a brand can be a real challenge, and Cornitos is proving just that in its latest uproarious brand campaign, and who better to embody this untamed spirit than the mischievous and uncooperative Corny the Chimp.
“We believe Corny the Chimp adds a whole new dimension to our brand identity,” declares Greendot Health Foods Pvt. Ltd managing director Vikram Agarwal. “He embodies our values of innovation, playfulness, and delicious snacking experiences. Corny is our wild and lovable brand ambassador who will forge a strong connection with our consumers and enhance our brand recognition.”
Composed of two teaser films and a grand brand mascot launch film, the campaign starts in a luxurious conference room where suggestions for mascots are met with hilarious flashbacks of daring adventures and amusing rejections. The teasers leave viewers craving more, with the words “To be continued…” building anticipation. The storyline then unfolds on an auditorium stage in the main mascot launch film, introducing Corny the Chimp as the brand’s lovable and mischievous mascot.
To promote Cornitos’ mascot, a 360-degree campaign has been deployed, featuring Corny the Chimp as the brand ambassador. He will be featured across all brand communications, including digital platforms, print media, and retail spaces.
Crayons Advertising chief strategy officer Samir Datar, the creative mind behind this extraordinary campaign, shares, “Developing Corny the Chimp as the brand mascot was a thrilling and collaborative process.”
The ‘Cornitos – Wild As You Like’ campaign truly captures the spirit of the brand and its adventurous snacking options. With the introduction of Corny the Chimp, the excitement and enjoyment associated with snacking will reach new heights, inviting consumers to unleash their wild side and explore the exquisite Cornitos range of delicious and innovative snacks.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
