MAM
‘Get lost in what you love’ with visually impaired artists and Raghav Sachar
MUMBAI: On the occasion of Valentine’s Day, Spykar Lifestyles in collaboration with Furtados School of Music presented a new take on love which encouraged the youth to ‘find their restless’. To promote and celebrate the love of talent & passion, the brands brought two visually impaired musicians and a renowned Bollywood composer Raghav Sachar to create a soulful music melody. The raw feel of the artists jamming together in the studio embodies the young & restless spirit of Spykar along with passion of music that FSM holds dear.
“Music has been a passion of mine for years and working with these visually impaired, young & restless musicians, Veer & Sachin, was surreal. Their knowledge, understanding and love for music inspired me and Spykar to collaborate and work on this amazing concept. This Valentine’s Day, I’m celebrating love, passion and restlessness to achieve more” said Raghav Sachar.
Veer Mulraj and Sachin Patil’s journey with music has been nothing short of extra ordinary. Veer was a premature baby and faced multiple medical issues, which led to him losing his eye sight and 15-20% hearing loss in both ears. Born without sight, Sachin strived hard to become a highly accomplished Tabla player. He has performed nearly 300 concerts and played with Bollywood biggies like Kailash Kher and Anupam Kher. Their passion for music has helped them overcome obstacles that they faced in life.
“Spykar imbibes the spirit of young & restless and we are trying to connect with more restless souls out there! We feel everyone who believes in living life to fullest and bringing out the most of themselves is already an achiever. This includes even those who are specially-abled. This is a shout out on Valentine’s Day to every young soul in the country to not stop short of anything but to be the best version of themselves. Spykar as a brand encourages finding love in your own passions and leading the way to greater achievements.” said Saisangeeta Israni, GM Marketing, Spykar Lifestyles.
Furtados School of Music has been training specially-abled students since years and has ensured inclusivity for them. They believe that music can be learnt by everyone and gives them a platform to express and become better versions of themselves.
Tanuja Gomes, Co-CEO & Co-Founder, Furtados School of Music, said, “We truly believe music is the language of love that transcends culture, language and our other senses. This Valentine’s Day, we want to celebrate the passion and talent that our country’s young & restless souls have to offer, in association with Spykar Lifestyles and Raghav Sachar.”
Brands
Pee Safe ropes in Smriti Mandhana for Be In Your Comfort Zone campaign
New campaign spotlights comfort-led hygiene with a confident, candid tone
MUMBAI: Pee Safe has rolled out its latest digital campaign, ‘BeInYourComfortZone’, as it sharpens focus on comfort-led hygiene while bringing on board Smriti Mandhana as the face of its new Comfort Range.
The campaign marks a strategic step for the brand, blending product storytelling with a broader message around confidence and self-assurance. At its core, the initiative encourages women to embrace their personal space, both physical and emotional, without hesitation or apology.
Fronted by Mandhana, the campaign leans into her on-field confidence and composed persona, aligning with the brand’s positioning around ease and empowerment. The move signals Pee Safe’s intent to connect with a younger, more vocal audience that values both functionality and emotional resonance.
Speaking about the idea behind the campaign, Pee Safe founder Vikas Bagaria said, “With ‘In Your Comfort Zone,’ we wanted to move beyond functionality and highlight the emotional role comfort plays in a woman’s everyday life. It’s about recognising those small yet significant moments where discomfort can hold you back and changing that narrative.”
He added that the campaign aims to encourage women to prioritise their well-being without second thoughts. Pee Safe founder Vikas Bagaria said, “Through this campaign and our Comfort Range, we aim to empower women to choose themselves and live confidently without second-guessing their comfort.”
The brand film captures everyday scenarios where discomfort often goes unnoticed but quietly affects confidence. By presenting relatable moments, it underscores how the right hygiene choices can restore ease and control, reinforcing the idea that comfort is not indulgent but essential.
The newly launched Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, each designed to cater to different phases of the menstrual cycle. The focus is on all-day comfort, protection and freshness, reflecting evolving consumer expectations in the personal care space.
With ‘BeInYourComfortZone’, Pee Safe is not just promoting a product line but also nudging a larger cultural shift. By encouraging open conversations around intimate hygiene, the brand continues to chip away at long-standing taboos while positioning comfort as a daily essential rather than a quiet compromise.
