Brands
Get cricket ready with Bingo! and JioCinema #MatchStartBingoStart
Mumbai: Bingo!, snack brand, has announced its association with JioCinema for TATA Indian Premier League (IPL) 2023 as the official associate sponsor. Bingo! is set to offer an exciting and enjoyable snacking experience to cricket fans across the country during the tournament.
Snacking enlivens mundane moments. With this association, Bingo! aspires to create more exciting moments as cricket fans dive deep into the game while enjoying their favourite snacks. The fresh collaboration also reinforces Bingo!’s amusing and imaginative depiction of the snack’s connection to game time. The brand is running its famous signature campaign “Match Start Bingo! Start”, where viewers put aside their everyday schedules to sit back, relax and cheer for their teams. Through this association, Bingo! has positioned its range of products as the perfect way to enjoy oneself while watching their favourite game. Bingo!
Speaking on the occasion, ITC Ltd.’s head of marketing -snacks, noodles, pasta, Aishwarya Pratap Singh said, “We are thrilled to partner with JioCinema for streaming this year’s IPL season. As a brand, we want to be present across our key target audiences. Snacking enhances everyday moments, and cricket fans love to munch while they are watching their favourite sport. Through this association, we look forward to enhancing the overall match experience of the viewers”.
A Viacom18 spokesperson said, “We are delighted to have Bingo!, one of the leading snacks brands, as our official associate sponsor for the streaming of 2023 TATA IPL on JioCinema. Our digital-first offerings and Bingo! together will add a new flavour to the overall viewing experience of our fans.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
