MAM
GE’s ad campaign notches top honours at Advertising Week
MUMBAI: GE’s “Ecomagination” advertising campaign took home the Grand Prize at American Business Media’s 10th Annual Creative Excellence in Business Advertising (CEBA) awards. This marked the third honor GE received during Advertising Week 2005.
GE’s tagline “imagination at work” took top honors in Advertising Week 2005’s public election to determine the top two favorite icons and slogans. Over the past two months, more than 500,000 votes were cast in the online contest of 26 slogans including “I Love New York” and “Just Do It.” With this win, “imagination at work” will join Hallmark’s “When you care enough to send the very best” to be immortalised on the Madison Avenue Walk of Fame.
“The GE team pulled together and embraced the spirit of this competition. It’s a great example of the passion and pride of our 300,000 global employees,” said global executive director of advertising and branding Judy Hu.
Media Magazine awarded GE, along with OMD and other partner agencies, the Creative Media Award for the “ecomagination” campaign. Nominated in the “Communication Channel Plan” category, the award recognised innovative communications strategies that creatively leveraged one or more media channels. The marketing campaign for “Ecomagination” combined advertising, public relations, event marketing and investor relations – among others – to communicate GE’s initiative to aggressively sell products and services that help customers meet environmental challenges.
American Business Media recognised GE and its advertising agency BBDO New York, as the Grand Prize winner of the CEBA awards. Honoring superiority in B2B advertising, the win highlighted GE’s seamless integration of multiple media channels, including magazines, Internet and television in its “ecomagination” campaign.
“GE is an extraordinary company. The optimism, creative leadership and innovative culture creates an environment within which ideas are not only encouraged, they are nurtured. We appreciate and value the partnership with GE, a relationship that has endured for over 80 years,” said BBDO New York president and CEO John Osborn.
“The recognition GE received this week reflects that ‘imagination at work’ is more than a tagline for our employees. It’s part of our DNA,” said Hu.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
