MAM
GenY Medium wins performance marketing mandate for Onco.com
MUMBAI: GenY Medium (GenY) has bagged the digital mandate for Onco.com, a Bengaluru-based healthcare startup that offers Online Cancer Consultations from leading Oncologists in India and the US.
As a part of this mandate from Onco.com, GenY Medium will run hyper-targeted performance marketing campaigns and enable discovery of this personalised care platform by high-quality prospects. In addition to this, GenY will also work on augmenting visibility and brand awareness for them via search engine optimisation.
GenY Medium co-founder and CEO Yashwant Kumar said, “We’ve been on board with Onco.com for more than two months now and it’s been a great experience to work with a team like theirs. We look forward to our continued association with Onco.com and strengthening our position in the healthcare sector.”
Onco.com CEO Rashie Jain added, “Having GenY Medium on board as our digital partner is a good development at this critical growth juncture in our journey. They have a proven track record in the healthcare space and we look forward to working with them.”
With the sole mission of making high-quality healthcare accessible to every cancer patient in the world, Onco.com aspires to become a trusted partner for patients, a one stop destination where cancer patients get the most accurate treatment plan for their condition before they avail the treatment anywhere. They can also get second opinions to validate their existing treatment.
GenY Medium is a full-service digital agency who enhance the digital presence of leading businesses by combining the art of marketing with the science of digital.
MAM
Infectious Advertising promotes Siddhartha Singh to CEO and managing partner
Leadership reshuffle sees Nisha Singhania shift focus to strategy and growth
MUMBAI: Infectious Advertising has elevated Siddhartha Singh to chief executive officer and managing partner, marking a key leadership transition at the independent agency.
Singh, who previously served as chief operating officer, has been credited with strengthening the agency’s operational framework and deepening client relationships during a phase of sustained growth. His elevation signals a continued push towards integrating strategy and creativity while scaling the business.
As part of the reshuffle, Nisha Singhania, co-founder and managing partner, will step away from day-to-day executive responsibilities to focus on strategic initiatives and the agency’s next growth phase.
Infectious Advertising co-founders and managing partners Nisha Singhania and Ramanuj Shastry said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Infectious Advertising chief executive officer Siddhartha Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
In his new role, Singh will work closely with the founders to steer the agency’s next phase, with a focus on deeper strategic integration, long-term client partnerships, and continued investment in talent and culture.
The transition underscores the agency’s emphasis on internal leadership development as it looks to build a future-ready organisation anchored in its core values.
