MAM
Geeta Lobo, Ipsos Bengaluru Branch Head, additionally picks up two strategic roles – of Ipsos Global Science Organization India Ambassador & Social Intelligence & Analytics Head India
MUMBAI: Geeta Lobo, Ipsos Bengaluru Branch Head, has additionally donned two key hats – of India Ambassador for Ipsos Global Science Organization and Social Intelligence Analytics Head, for Ipsos India, with immediate effect.
Ipsos Global Science Organization (GSO) has been set up to provide clients with innovative solutions backed with the latest science. Ergo, the solid, scientific point of view relies on academic foundation and the lab for empirical validation. The GSO is working closely with academicians and university programs to derive breakthrough science and knowledge, across Ipsos services.
“The GSO team works to make sure that the Ipsos solutions have strong theoretical foundations and have been validated using scientific rigor, providing clients with pathbreaking, forward looking perspectives,” elaborated Geeta Lobo, Executive Director, Ipsos India.
Further, Lobo will be spearheading the India business for Social Intelligence Analytics (SIA), a key focus area for Ipsos globally. With the global acquisition of Synthesio, a social listening tool, SIA is now positioned to map and derive insights from user generated data on social media platforms, whether, text, pictures or videos, enabling clients with useful insights around their brands and consumer expectations.
“SIA brings together our powerful suite of insights frameworks and our data science expertise, blending artificial intelligence and human intelligence, to derive solutions for clients’ business issues,” said Geeta Lobo, Executive Director, Ipsos India.
The SIA team has been further beefed up by the addition of Sasha Francis, who has extensively worked in social intelligence.
Amit Adarkar, CEO, Ipsos India & Operation Director, Asia Pacific, is highly fired up and said, “Ipsos in its new positioning of Be Sure is foraying into new innovative solutions, with a strong focus, in enabling clients grow and forge ahead with transformative insights.The GSO will be particularly focusing on disciplines like Data Science, Artificial Intelligence, Behavioral Science and Neuroscience. Likewise, Social Intelligence Analytics will be very useful to clients, as it will be a turbo charged combination of trawling through billions of conversations and unstructured data and deriving meaningful insights by employing highly competitive analytical frameworks. And Lobo will be working closely with teams and clients, pan India, for these offerings.”
Lobo, will have multiple reporting – for Ipsos Bengaluru Operations will report to Vivek Gupta, Managing Director, Ipsos innovation & Mumbai Business Head ; for Social Intelligence Analytics, will report to Amit Adarkar, Ipsos India CEO & Operations Director Asia Pacific and for Ipsos Global Science Organisation, she has a global reporting.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
