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GBKC Global assigns brand strategy, digital mandate to ANTS
New Delhi: GBKC Global, known for manufacturing products for premium apparel brands & technical textiles has assigned its Brand Strategy, Digital and Creative mandate to new age tech-led marketing agency, ANTS.
ANTS will handle the brand’s presence across all digital platforms, including strategy, media planning, digital, creatives and content. It will also be responsible for planning and executing new digital initiatives for the two verticals GBKC Fashions and GBKC ATT.
Commenting on this development, GBKC Global chairman and managing director, Ritesh Sapra said, “We are thrilled to have the ANTS team on board as our Brand Strategy and Digital partners. In today’s world, building a robust brand and having an online presence to reach customers across the globe is of utmost importance. We look forward to working closely with ANTS to reach out to our customers in the apparel and advanced textile industry and build a robust digital footprint through innovative and creative communications.
ANTS Digital Private Limited, CEO Sanjay Arora said, “We are excited to get this mandate from GBKC Global which is enabling customers and providing innovative solutions in the fashion and advanced textile industry. We are excited to offer our strategic, digital and creative services to GBKC Global and to help transform their digital footprint. The opportunities to build an online presence for GBKC Global is great and we are really excited to work on this brand.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
