MAM
Gautam Gambhir is brand ambassador of Beverly Hills Polo Club
NEW DELHI: Cricketer Gautam Gambhir is the brand ambassador for Beverly Hills Polo Club, the well known International brand in casual fashion.
Signing on Gambhir highlights BHPC’s commitment to become a dominant brand in the youth category.
Gambhir will be integrated into BHPC’s programmes in India and will be leveraged through multi-faceted marketing initiatives, including, consumer promotions, online support, store launches and public relations to endorse BHPC’s trendy and casual fashion apparels and accessories.
RPG Enterprises Vice Chairman Sanjiv Goenka said: “Gambhir is one of the most promising players in the Indian cricket fraternity today. He is a perfect fit for our brand as he personifies the style, energy, confidence, contemporariness and versatility which are core attributes of Beverly Hills Polo Club. Having established ourselves in the field of fashion and lifestyle, Beverly Hills Polo Club is now poised to scale new heights with this association”.
Talking about his association, Gambhir said, “BHPC‘s wide collection of apparel and accessories is a perfect match with my personality and reflects my preference for refined comfort and stylish elegance. The collection is exclusive, has a global feel with its Californian intonation and contemporary style. Hence a perfect fit for today‘s fashion forward youth.”
The event also witnessed a fashion show where the newly appointed brand ambassador Gambhir walked the ramp with popular models like Joey Mathews, Krishna Somani, Amanpreet Wahi, Aanchal Oberoi and others, showcasing the extensive collection from the BHPC portfolio.
Beverly Hills Polo Club, an exclusive tie–up with the retailing arm of RPG Enterprises, Spencer’s Retail Ltd., is strategically developed by Spencer’s for the Indian Market with a focus on making international fashion more affordable. The product range for the Indian market currently consists of: iconic graphic T-Shirts, Polo Shirts and Jeans, plus Fashion Accessories, Bags, Wallets, Eyewear, Fragrances, Caps and Watches for Men and Women. Currently BHPC operates 14 standalone stores in Delhi/NCR region, Mumbai and Punjab.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
