Ad Campaigns
Garuda Aerospace rolls out its first-ever digital film ‘#KhetonKeKaptan’ with MS Dhoni
Mumbai: To encourage youth and farmers to be captains of their respective farms, Garuda Aerospace, a drone manufacturing company, announced the launch of a new digital film, #KhetonKeKaptan, with its brand ambassador and the former captain of the Indian cricket team, Mahendra Singh Dhoni.
Both Dhoni’s Facebook page and Garuda Aerospace’s social media accounts are online with the brand film.
The film, which was conceptualised by Garuda Aerospace’s brand team and jointly produced with Dhoni Entertainment Pvt. Ltd., illustrates the needs of farmers in their daily lives and how Garuda drones can help farmers with pesticide spraying, surveillance, and mapping while saving water and time.
In addition to this, the manufacturer also announced that it would provide drone loans and subsidies to youths and farmers, as well as various training programmes to fly these drones.
Recently, Garuda Aerospace has also launched a virtual learning platform and flagged off its Drone Yathra, which aims to create awareness among farmers in 775 districts across India using technology and drones.
Speaking on the launch of the brand film, Garuda Aerospace founder and CEO Agnishwar Jayaprakash said, “Farmers are the heroes of our nation, and we at Garuda Aerospace have been committed to designing drones that help farmers spray pesticides altogether and make their lives easy. Mahendra Singh Dhoni, the brand ambassador of Garuda Aerospace and former captain of the Indian cricket team, salutes the farmers, saying they are the future. The brand film #KhetonKeKaptan highlights how farmers can enhance their quality of life and farming by using Garuda Kisan drones. He urges that every farmer is the captain of their farm.”
Garuda Aerospace, India’s most valuable drone start-up, created history last week by becoming the first-ever drone company to get dual DGCA approvals for both the drone manufacturing type certificate and the RPTO.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
