Brands
Gartner ranks Genpact as ‘visionary’ for workplace services
NEW DELHI: Global professional services firm focused on delivering digital transformation for clients Genpact has been named by Gartner as a Visionary in its January 2017 Magic Quadrant for Managed Workplace Services (MWS), North America report.
Gartner also recognized Genpact across three use MWS cases – Service Desk, Digital Workplace and End-User Device – in its Critical Capabilities for Managed Workplace Services, North America report published March 2017.
The Gartner Magic Quadrant evaluated 21 service providers of MWS based on 15 criteria, ability to execute, and completeness of vision. According to the report, providers positioned as a Visionary “have a clear vision of the market’s direction and are focused on preparing for, but can improve their service delivery capabilities. Providers in the Visionaries quadrant have an effective vision of the MWS market, but have not invested in or delivered to that vision enough in the market to emerge as Leaders at this time. Three service providers qualified for inclusion in the Visionaries quadrant.”
Genpact senior vice president and business leader for Capital Markets and IT Services Monty Singh said: “Genpact has consistently driven innovation in the Managed Workplace Services market for our diverse client base,” “We leverage our strong workplace process transformation capabilities coupled with digital-led cognitive platforms to deliver services that significantly enhance the user experience for our clients’ end user customers.”
Genpact provides a user-centric digital workplace solution, WorkDesk. Leveraging leading virtualization technologies and integrating with automation, artificial intelligence (AI)-linked cognitive technology, and self-heal solutions, WorkDesk delivers a high level of efficiency and self-service through its neural chat, interactive chat, real-time chat translation, and mobile capabilities. Genpact has integrated this automation platform with all channels to deliver an excellent customer experience on behalf of its clients and drive up to 20 per cent zero-touch support.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
