Ad Campaigns
Gargi launches ‘Minimalist Diwali Glow’ collection for festive elegance
Mumbai: Gargi by P N Gadgil & Sons (PNGS), a renowned name in the fashion jewellery industry, unveils its stunning new collection, ‘Minimalist Diwali Glow.’ This exquisite line features beautifully crafted pieces designed to elevate festive dressing for every occasion.
The collection includes a variety of jewellery items, such as antique mangalsutra sets in silver, classic studs and hoops, drop earrings, pearl earrings, and elegant brass necklaces, all catering to those who appreciate elegance in simplicity. Each piece is thoughtfully designed to reflect the grace and style of the modern woman while honoring the rich heritage that Gargi represents, making it the perfect companion for your Diwali celebrations.
“We are thrilled to launch the ‘Minimalist Diwali Glow’ collection this festive season. Our designs are a blend of modern elegance and traditional craftsmanship, ensuring that every piece complements the beauty and grace of the women who wear them,” said Gargi by P N Gadgil & Sons, co-founder, Aditya Modak.
Committed to nationwide reach, Gargi ensures that its elegance touches every corner of India. With shipping available to over 4000+ pin codes, from Kanyakumari to Kashmir, the brand makes it easy for everyone to add a touch of class to their festive wardrobe.
Inspired by the ancient Indian scholar Gargi, the brand embodies beauty, fearlessness, and sophistication. Backed by the legacy of P N Gadgil & Sons, which boasts an annual turnover exceeding Rs 10,000 crores, Gargi continues to set new benchmarks in the fashion jewellery industry through its unwavering commitment to quality and innovation. With plans to become a 100-crore company by the end of March 2025, the brand is poised for tremendous growth while maintaining its core values.
https://www.gargi.shop/collections/diwali-collection
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
