Brands
Ganesh Grains launches Khao Fresh, Jiyo Fresh campaign
MUMBAI: Ganesh Grains, East India’s processed food grains brand, has announced the launch of a new campaign ‘Khao Fresh, Jiyo Fresh’ for whole wheat chakki atta. Conceptualised by Kolkata-based independent agency SoS Idea, the campaign comprises a TVC that showcases the superior quality of the atta and how it leads a family to make every day a fresh start.
Featuring a young man as the protagonist, the TVC starts with a nuclear family having breakfast, while the mother serves the father and son with fresh homemade rotis. The son mentions a bike rally he will be going for, to which his father, now bound to a wheelchair, reminisces his good old days when he had entered multiple bike rallies. He points to an old picture of himself and says he would have still aced any bike rally if he had ‘Moti’, his vintage bike, by his side. The fresh food on the table inspires the son to come up with a fresh idea that would mark a fresh beginning for the entire family.
Ganesh Grains managing director Manish Mimani said, “Ganesh Whole Wheat Chakki Atta is one of our most loved products and has been continuously growing over the last few years. The essence of our product, which is its freshness, has beautifully been captured in the TVC. We believe that the film will resonate with the young and older generation alike and the audience will find the message of starting fresh, inspiring.”
Madison’s Platinum Media is the Media Agency on Records and is all set to launch the campaign in a big way across, TV, Outdoor, Cinema, Digital, Radio and Print in East India and across multiple languages.
Brands
Wipro to acquire Alpha Net client contracts in $70.8 million deal
Move aims to boost AI-led services and expand global client portfolio
MUMBAI: Wipro Limited has signed a definitive agreement to acquire select customer contracts from Alpha Net Consulting LLC and its subsidiaries, in a deal valued at up to $70.8 million.
The transaction is expected to be completed by June 30, 2026. The acquisition, structured as a business transfer rather than an equity purchase, will give Wipro access to key client contracts, associated workforce and strategic relationships from the Alpha Net Group. The company said the move will strengthen its AI-powered and consulting-led application services capabilities, opening up new growth opportunities.
The consideration will be paid in cash and includes a deferred earnout component linked to performance milestones. No regulatory approvals are required for the transaction, and it does not fall under related party transactions.
The Alpha Net Group, founded in 2001 and headquartered in Santa Clara, operates across the US, Singapore, India, the UK and the Netherlands, offering enterprise software development, data engineering and managed services. The contracts being acquired generated revenues of $27.9 million in 2023, $34.4 million in 2024 and $37.3 million in 2025.
With this acquisition, Wipro is sharpening its focus on high-value client engagements and AI-led services, signalling a continued push to scale capabilities in a competitive global IT landscape.
