Ad Campaigns
Gail plugs into influencer power to push clean energy with fresh CNG, PNG campaign phase
MUMBAI: India’s clean energy shift just got a viral push. Gail (India) Limited has rolled out the influencer-led phase of its celebrated ‘Waah Kya Energy Hai’ campaign, aimed at boosting awareness and adoption of Compressed Natural Gas (CNG) and Piped Natural Gas (PNG). This leg leans on the power of popular creators to reshape public perception and put natural gas in the social media spotlight.
The campaign builds on the emotive tone of the original mini-series that spotlighted domestic and commercial gas use through slice-of-life stories. But this phase is all about visibility and virality. Influencers across India are showcasing how CNG powers autos, cars and fleets, while PNG keeps kitchens running in homes and hotels—all without a whiff of compromise.
From engaging reels and vlogs to unfiltered testimonials, creators are turning energy use into conversation starters. These bite-sized stories spotlight how natural gas, as a fuel, brings together safety, savings, and sustainability—a triple play for climate-conscious India.
With more than 2,800 CNG stations spread across 72 cities in 20 states and union territories, Gail’s footprint reflects its mission of reliable, green transportation. PNG, meanwhile, continues its surge as a preferred option in urban kitchens and commercial setups needing uninterrupted, clean energy.
“This campaign is a celebration of the quiet but impactful transition to clean energy happening across the country,” said Gail head – corporate communications Jyoti Kumar. “By collaborating with influencers who connect authentically with their audiences, we are making conversations around sustainability more relatable, actionable, and widespread.”
Audiences can catch all the buzz on @Gailindia via Instagram, where behind-the-scenes shots, creator shout-outs and interactive polls form the core of the digital showcase.
Gail has layered this campaign with animated explainers, user-driven content, and sharp infrastructure visuals to hammer home the versatility of gas. As the campaign gains momentum, it doubles down on Gail’s broader promise: to power India’s energy ambitions while staying firmly rooted in environmental responsibility.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
