Ad Campaigns
Gagan Oil promotes water conservation
MUMBAI: Food, while not the solution for all of life’s problems, is certainly the solution for some of them. From this very belief stems Gagan Cooking Oil’s core philosophy that every meal should be a celebration. Gagan is a heritage cooking oil brand that predominantly focuses on markets in Northern parts of India. The brand’s tagline ‘Khao Gagan, raho magan’ urges consumers to savour and celebrate all kinds of food with Gagan.
The digital campaign created by Leo Burnett India urges consumers to celebrate Holi with colour and food, but also by avoiding the use of a scare resource like water. This message with the brand core has been articulated in its typical humorous way.
Bunge India head of marketing Milind Acharya says, “We Indians, and more so the people of North India, are full of life, celebration and food. Brand Gagan is an integral part of their lives as it carries the same attitude. Festivals are mainly where this attitude comes alive. We see an opportunity to talk to our consumers carrying the same attitude.”
Throwing light on the campaign, Leo Burnett India executive creative director Vikram Pandey said, “Do’s and don’ts around festivals can be quite a downer. The brand urges people to look at these ‘rules’ positively with the mantra of ‘Khao Gagan, Raho Magan’, and keep their festive spirits high with great food. While for Diwali we positivised the ban on crackers, we took up ‘Save Water’ for Holi. With quirky execution as the brand language, this one delivers a Happy Holi message that’s like no other.”
Late last year, Gagan Oil had also unveiled a tongue-in-cheek campaign on the occasion of Diwali. The campaign took on the firecracker ban by urging consumers to eat food crackers, instead!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
