Brands
Gadda Co welcomes Mukesh Khanna as brand ambassador
Mumbai: Gadda Co, a leader in the mattress and bedding industry, has partnered with legendary actor Mukesh Khanna, famed for his roles as Shaktimaan and Bhishma in “Mahabharat”, as its new brand ambassador. This collaboration highlights Gadda Co’s dedication to providing top-tier sleep solutions, including mattresses, pillows, and waterproof protectors that offer unmatched comfort and durability.
Expressing his excitement, Mukesh Khanna said, “I have always believed in the power of good health, and quality sleep is at the foundation of that. Gadda Co has proven to be a brand that cares deeply about offering products that enhance the quality of life for people across India. Their dedication to quality, comfort, and durability aligns with my personal values, and I am excited to be a part of this journey, whether it’s the mattresses or the protectors, their attention to detail in crafting products that support good sleep is truly commendable.”
Under the Baby & Mom Retail house of brands, Gadda Co has built a reputation for delivering products that guarantee restful and rejuvenating sleep. This partnership with Mukesh Khanna reflects the brand’s strategic move to strengthen its presence in the Indian market by connecting with consumers through a beloved and trusted figure.
Baby & Mom Retail founder and CEO, Shish Kharesiya stated, “Having Mukesh Khanna on board as our brand ambassador is an honour. His association with Gadda Co perfectly resonates with our brand’s values of providing reliable, long-lasting products. We are excited to take our brand to new heights with him by our side. At Gadda Co, we believe that everyone deserves a restful, comfortable sleep, and with Mukesh Khanna as our ambassador, we aim to communicate this message more effectively to our audience.”
This collaboration is set to elevate Gadda Co’s brand recognition, further embedding its commitment to quality sleep for Indian consumers through its trusted products.
Brands
HSBC Mutual Fund launches Redhex SIF for specialised investing
SEBI-approved fund offers flexible strategies with Rs 10 lakh minimum entry.
MUMBAI: When markets get complex, investors are increasingly looking for sharper tools and HSBC Mutual Fund is betting on exactly that. The asset manager has introduced RedHex SIF, its dedicated Specialized Investment Fund (SIF) platform in India, aimed at investors seeking more targeted, outcome-driven strategies without stepping outside the familiar mutual fund ecosystem. Structured under SEBI’s regulatory framework, Redhex SIF is designed to offer greater portfolio flexibility than traditional mutual funds while retaining core benefits such as transparency, governance and ease of access. The idea is to bridge the gap between conventional investing and more sophisticated, strategy-led approaches.
The platform comes with a minimum investment threshold of Rs 10 lakh, positioning it squarely for experienced investors, including HNIs and institutional participants. In return, it offers focused investment strategies built around specific themes, enabling more precise portfolio construction.
At its core, the proposition leans on balance flexibility without losing discipline. While investors gain access to differentiated opportunities, the structure maintains a strong emphasis on risk management and portfolio stability, reflecting a growing demand for controlled exposure in volatile markets.
The launch also signals a broader shift in investor expectations. As market cycles become more dynamic, alpha is increasingly tied to adaptability and nuanced strategy rather than broad-based allocation alone. Platforms like Redhex SIF attempt to respond to this shift by offering more tailored solutions within a regulated framework.
For HSBC Mutual Fund, the move expands its product suite while tapping into a segment that is moving beyond vanilla offerings in search of sharper outcomes.
In short, as investing evolves from one-size-fits-all to made-to-measure, Redhex SIF positions itself as a toolkit for those looking to play the market with a bit more precision and a lot more intent.
