MAM
Gaana introduces Ashish Vidyarthi – the “kahanibaaz” on Gaana Specials
MUMBAI: Gaana, India’s favourite music streaming app, adds a non-music audio show by eminent Indian film actor Ashish Vidyarthi to its Original Programming series “Gaana Specials”.
Prashan Agarwal, COO, Gaana said “Gaana Specials is our effort to enthrall audience across audio genre’s including but not limited to music related shows, movie reviews, comedy and story telling. Ashish is well known for his work in Bollywood, Tamil & Telugu movies and has a distinct tone which suits audio presentation. Through this show, called “Kahanibaaz”, for the first time people will listen to him narrating stories. Each episode in this series is a veritable performance piece, mixed and sound designed like an audio movie.”
The show is inspired by stories from all around the world – from Alexei Tolstoy to Oscar Wilde to O Henry – which have been brilliantly adapted and reinvented into the Indian context by writer Saurabh Bhramar.
This rich musical narration experience series is now live on Gaana for the listeners. The first season has 10 episodes and every 15 days a new episode will be featured. Apart from the original content audio shows, this meta-story interweaves good music with life experiences, and progresses from episode to episode.
The episodes are mixed and designed like an audio movie. Each episode has around 4 to 5 chunks of talk, each chunk ranging from 5-8 minutes.
Along with the stories that Kahanibaaz narrates, Ashish Vidyarthi threads together his own personal stories. Through this meta-story, the listeners get to know about Ashish’s personality, which seems a bit eccentric and strange. The stories for the First Season are in the dark space, featuring horror and morbid tragedies. The mystique of Kahaanibaaz will be revealed in Season 2 only.
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MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
