Ad Campaigns
Gaana.com unveils new campaign with ‘Dil ka Gaana’
MUMBAI: “If music be the food of love, play on!” With these opening words of Twelfth Night, Shakespeare captured an essential bond between two things which human can never do without. The co-relation between music and love has long been established and Gaana.com has decided to re-establish the truth further.
After the success of its first musical campaign ‘Bas Bajna Chahiye Gaana’, Gaana.com has released a new musical advertising campaign ‘Dil Ka Gaana’ that captures and follows a love story between two characters – Ayaan and Rhea.
Using a series of episodes capturing a musical journey of these two young protagonists, Ayaan Khanna and Rhea Bajaj, Gaana will weave a romantic tale.
The campaign showcases India’s first musical episodic series capturing a modern day love story of two strangers coming together because of music.
The music for the campaign has been composed by Amit Trivedi and sung by Ash King and Neeti Mohan.
Produced by Gaana productions, the trailer of the short film hit television screens on 21 June 2015.
Times Internet VP, marketing Pratik Mazumder said, “We all know music connects people. Sometimes a moment of musical magic connects deeper and creates lifelong bonds. Gaana.com with its wide array of music content helps create moments of such magic.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
