MAM
G-SHOCK joins forces with the Indian Sneaker Festival to propel streetwear culture
Mumbai: G-SHOCK, the trailblazing force in unbreakable watches joins forces with the Indian Sneaker Festival, an event that celebrates the intersection of fashion, urban culture, and streetwear in the vibrant city of Gurgaon, from the 22 to 24 December 2023.
This collaboration represents an alignment of values and ethos for G-SHOCK and its legendary timepieces with its trajectory firmly rooted in urban lifestyle and street culture. The Indian Sneaker Festival serves as an unparalleled platform for brands to showcase their latest products, connect with a passionate community, and make a lasting impact. G-SHOCK, fresh from organising a mega event SHOCK THE WORLD last week from Mumbai aims to bring its acclaimed product line and brand experience to New Delhi via the event now in Gurgaon. G-SHOCK has seen significant momentum announcing strong personalities as G-SHOCK ambassadors in India – Shubman Gill, Vicky Kaushal and members of Team G-SHOCK including rapper Paradox and other eminent individuals from the world of sports and street culture. The brand is also working with localised authentic communities such as BombaySB—an urban skateboarding community based out of Mumbai—underscore the brand’s commitment to being an integral part of the streetwear scene and the pulse of contemporary culture.
In addition to featuring a pop-up shop featuring some of the iconic models at the festival, G-SHOCK with installation of its watch G-SHOCK DW5600 at the venue, offering a unique opportunity for attendees to interact with and appreciate the brand’s durability and innovation on a grand scale.
Lace up for a three-day extravaganza where G-SHOCKERS, Sneaker enthusiasts, fashion-forward individuals, and urban trendsetters from across the country converge.
Expressing his enthusiasm about the event, Casio managing director India Hideki Imai said, “Our participation in the Indian Sneaker Festival in Gurgaon gives us yet another opportunity to meet more G-SHOCK fans after our iconic SHOCK THE WORLD event in Mumbai. This allows us to further celebrate a legendary watch brand, which brings together individuals who share the spirit and enthusiasm for the legendary timepieces, especially in the world of streetwear and subcultures.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
