Brands
G.O.A.T Brand Labs acquires celebrity-endorsed apparel brand Imara
Mumbai: Strengthening its purse of ethnic lifestyle brands in 2023, G.O.A.T Brand Labs has announced the acquisition of Imara – a popular celebrity-endorsed women’s ethnic apparel brand. Well received by the targeted premium women customers, Imara has expanded its presence in over 70 offline stores, Shoppers Stop who are also a strategic partner of G.O.A.T Brand Labs and online channels like Myntra.
G.O.A.T Brand Labs acquired women’s ethnic wear brand trueBrowns and India’s first celebrity-styled premium women’s apparel brand The Label Life in 2022, which have registered a 10x growth individually in just one year. With its in-house operational expertise and capabilities, G.O.A.T Brand Labs has big plans for Imara.
Anjana Reddy’s brainchild Universal Sportsbiz Pvt. Ltd. (USPL) was founded in 2015 under which several successful lifestyle brands like Wrogn, Imara and Ms Taken have been functioning and gaining popularity across India. As part of USPL, Imara is shaking the premium ethnic wear segment in India by introducing quality, trending products at unbeatable prices. Having been successful in attracting the Indian youth, Imara is also becoming increasingly popular among women in their 40s and above, thanks to its timeless designs.
G.O.A.T Brand Labs CEO & co-founder Rishi Vasudev said, “We heartily thank Anjana Reddy for trusting G.O.A.T to help scale Imara in reaching new heights. Having deeply rooted itself in the Indian premium apparel segment with a mixed presence in both online and offline channels – especially G.O.A.T’s strategic partner Shoppers Stop, Imara has great potential to be promoted further within the country and globally. We at G.O.A.T are strategizing concrete opportunities to make Imara available globally.”
Interestingly, G.O.A.T Brand Labs announced the acquisition of premium lifestyle brand Chumbak and four other D2C businesses earlier this month. Following Imara’s acquisition, G.O.A.T Brand Labs’ portfolio now has a significant base of premium women customers and a presence in both offline and online channels.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
