MAM
Future Group’s Vineet Jain joins V-Mart
NEW DELHI: V-Mart Retail has brought in former CEO of Future Group Vineet Jain as the company’s new chief operating officer.
Jain, an industry veteran who has seen the dawn of modern retail in India two decades ago, spent 17 years at Future group, where he spearheaded annual business over Rs 6000 crore. He led an 8000+ strong team of personnel and managed over 3 million square feet of retail area.
V-Mart Retail CMD Lalit Agarwal said, "We are delighted to welcome Vineet to the V-Mart family. Vineet brings both depth and breadth of leadership and operational experience in the value retailing format, and a customer-centric approach that would help accelerate V-Mart’s growth and market leadership journey".
A specialist in managing hypermarket / supermarket/ fashion businesses, Jain has also held leadership roles at reputed value retail formats including Big Bazaar, Food Bazaar and FBB. A polyglot who is a CA From ICAI, CWA from ICWAI, CS(Inter) from ICSI, the new V-Mart COO is an alumnus of IIM Ahmedabad and INSEAD, France in advanced management programs.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
