Ad Campaigns
Future Generali India Life Insurance rolls out a new campaign for its long term income plan
Mumbai: Future Generali India Life Insurance has unveiled its first product campaign for long term income plan on 6 January. The campaign focuses on the top three key USPs of the product – benefits that can go up to six times of total annualised premiums paid, the option of getting immediate income from the first month of policy purchase and increasing survival benefits through income loyalty additions from the eleventh policy year. For guaranteed financial security, the product offers increasing income along with much-needed life protection, for the insured and his family.
The 360-degree marketing campaign comes with a message to remind all customers that it is important to make smart investments in life, which are both long-term and secure. Life is unpredictable, but it could still be a pleasant journey with the right savings product like Future Generali Long Term Income Plan. The campaign has been launched digitally on various digital mediums and will appear in eight languages being – Hindi, Marathi, Gujarat, Bengali, Punjabi, Tamil, Malayalam and Kannada. The campaign will be ramped up with 20 and six seconds films via social media and through mailer campaigns.
The campaign film starts with two friends chatting. One is a father who believes in a secured financial future, while the other is a bachelor who looks for quick, short-term, investment returns. Due to the current volatile nature of the equity markets, he seems unhappy. This is when our main protagonist – the father, advises him to not take undue risks and insure in secured plans with regular, planned returns like Future Generali India Life Insurance’s Long Term Income Plan. The peace and stability that comes with a guaranteed income is unmatched in contrast to the risk and unpredictability of the stock markets. And this plan helps you lead a secured, peaceful, and stress-free life.
Talking about the campaign, Future Generali India Life Insurance managing director & CEO Bruce de Broize said, “Enabling the family to have financial security in the form of regular income in case of any uncertainties is an important task that many fathers miss planning for. At Future Generali India Life Insurance, we understand our customers’ needs carefully and craft products that will set us closer to fulfilling their requirements. Financial savings are a necessity, we want to encourage our customers to build the habit of financial planning and secure their future. Our plans are designed to help enable families to continue leading the same lifestyle even after an unfortunate loss of a breadwinner. Uncertainties in life cannot be planned, but finances can and, we are here to help you with that.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
