Brands
Furlenco unveils its new brand identity
Mumbai: Exemplifying the freedom and flexibility of choice it offers to customers, Furlenco, India’s leading furniture and lifestyle brand, has unveiled its new brand identity, signifying a bigger, better, and bolder persona. Along with a bolder outlook, Furlenco’s new logo highlights its brand ethos and vision. The mint blue colour denotes the brand’s fresh, vibrant and lively characteristics offering flexibility for future innovation.
As part of the new identity, Furlenco has diversified its product portfolio to cater to the ever-evolving needs and has enhanced the tech-stack to provide a seamless experience for consumers. The largest furniture rental company in the country, Furlenco 2.0, in its new avatar has expanded its services to offer customers more options to access furniture by allowing them to rent, purchase new or refurbished furniture, and even sell it back when they no longer need it. Its diverse range of options empowers consumers to customize the furniture and shape their indoor experience.
Furlenco chief business officer Nitesh Mohandas stated, “Always moving fast and first, Furlenco has created furniture with innovative designs and trendy aesthetics. The first to build the rental category, we are now poised to further disrupt the furniture market by providing people with a bouquet of services to rent, buy new or refurbished items and sell back. Besides expanding our product and service offerings, we are taking a nuanced approach by helping customers view furniture as core building blocks in creating their dream homes. Naturally, we are thrilled to announce our rebranding to provide customers with more services than before. Since customer empathy constitutes the cornerstone of all our endeavours, we will continue working towards making Furlenco 2.0 a truly customer-friendly platform.”
In the coming months, Furlenco will venture into many novel categories with a mission to be India’s largest furnishing solutions. With the aim of reaching a wider audience and offering furnishing solutions, the company is planning to expand its products and services.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
