MAM
Funskool India bags exclusive retailing rights from Cartoon Network
MUMBAI: In order to capitalise on the booming cartoon based retail toy market, Funskool India has entered into an exclusive agreement with Cartoon Network to retail the channel’s Powerpuff Girls merchandising.
The license agreement is for an initial period of two years and Funskool expects this association with Cartoon Network will strengthen its offering in the toy market.
The company aims to garner a market share of over 30 per cent in the growing cartoon based merchandising category of the organised toy market. Funskool will be locally producing board games, puzzles and creative items featuring the Powerpuff Girls at their factories.
Commenting on the tie up Funskool CEO Raphael Kuriyan said, “The relationship between entertainment based toys and the cartoon themselves is symbiotic. TV programming holds interest for the child and drives the toy sales, while toys based on popular characters help promote the viewership for shows.”
“With the demand growing for contemporary cartoon based toys in the Indian market, we feel that this arrangement would help us take advantage of the range of offerings from Cartoon Network. Cartoons based toys account for 25 per cent of our sales revenues and with this agreement, we are now in a position to cater the domestic price points from between Rs 150 to Rs 500,” he further added.
Cartoon Network Enterprises licensing director (India and South Asia) Jiggy George said, “Powerpuff Girls is one of the most recognised, profitable and popular licensing properties worldwide and I am confident, based on the show’s success here that it will become the premier girl property in India as well. We are delighted that Funskool is the exclusive India representative for this exciting property.”
Funskool is also planning innovative point of sale (POS) materials to promote the toys and bring out the variety and excitement for the Powerpuff Girls collection, including character appearances in retail shops.
Funskool already distributes other popular brands that are featured on Cartoon Network like Bob the Builder, Thomas and Friends, Batman, Superman, Tom & Jerry and Scooby Doo.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
