Brands
Fujifilm’s new film goes the extra mile for care
MUMBAI: It is not every day that a brand film manages to climb both altitude and emotion, but Fujifilm India’s latest story proves that good healthcare really can go uphill. The company has released “Healthcare Technology that Transcends,” a cinematic entry in its “Stories of more smiles” series, bringing a real-life tale of grit, compassion and innovation from the lofty landscapes of Spiti Valley.
Shot over three days with a crew of more than fifty, the film turns the snow-laced terrain of Key Monastery and Langza Village into a striking backdrop for a story that is as grounded as it is grand. At its centre is Rohini, a healthcare worker who journeys across harsh terrain and narrow mountain passes to deliver medical care to communities far from any clinic.
The narrative draws from the work of the Apollo Telemedicine Networking Foundation team, the backbone of Fujifilm India’s “Care on Wheels” sustainability initiative. The mobile healthcare camps have reached more than fifteen thousand people in Himachal Pradesh, providing vital screenings and blood chemistry tests while braving thin air and sub-zero temperatures. Their dedication becomes the film’s heartbeat, captured through smiles, relief and moments of hope.
Fujifilm India managing director Koji Wada, said the film reflects the company’s belief in combining innovation with purpose. He noted that the organisation aims to create solutions that bring joy and smiles to the world while using technology as a bridge to better healthcare.
Corporate communications and CSR vertical head Abhi Shekhar Singh shared that the idea was sparked during field visits after the launch of “Care on Wheels” in Mandi and neighbouring districts. He added that the real-life resilience of workers and the impact of Fujifilm’s technology deserved to be transformed into a story that could inspire the wider healthcare community. Despite the cold and the challenges of shooting at high altitude, the team at CTA Communications and Bad Studio Productions remained committed to telling the story authentically.
Filmed using Fujifilm Fujinon Premista Cine Lenses, “Healthcare Technology that Transcends” combines cinematic craft with human warmth. It serves as both a tribute to healthcare professionals working in remote areas and a reminder of Fujifilm India’s continued focus on accessible healthcare.
By blending technology, empathy and storytelling, the brand continues its mission of giving the world more smiles, one remote valley at a time.
Brands
Dunkin’ Donuts to exit India as Jubilant FoodWorks ends 15-year franchise deal
The quick service restaurant giant is ending a 15-year franchise partnership with the American doughnut chain, even as it renews its Domino’s agreement for another 15 years
NOIDA: Dunkin’ is done in India. Jubilant FoodWorks Ltd, the country’s leading quick service restaurant operator, has decided not to renew its franchise agreement with the American coffee and doughnut chain, and will wind down its Indian stores in a phased manner before December 31, 2026, bringing a 15-year partnership to a quiet, loss-laden close.
The decision, approved by JFL’s board on March 30, 2026, ends a relationship that began with a Multiple Unit Development Franchise Agreement signed on February 24, 2011. JFL will now evaluate and undertake what it described in a regulatory filing as the “rationalisation and/or cessation of certain operations and/or sale, transfer or disposal of assets and/or assignment or transfer of franchise rights,” all in consultation with Dunkin’s brand owners and strictly within the terms of the original agreement.
The numbers tell the story bluntly. In the financial year 2024-25, Dunkin’ India posted a revenue of Rs 37 crore against a loss of Rs 19 crore — a haemorrhage that was always going to test the patience of a parent company recording revenues of Rs 6,104 crore and a profit of Rs 194 crore in the same period. Doughnuts, it turns out, were never going to move the needle.
The contrast with JFL’s handling of its other marquee franchise could hardly be sharper. Even as it walks away from Dunkin’, the company has just doubled down on Domino’s, signing a fresh Master Franchise Agreement on March 31, 2026, granting it exclusive rights to develop and operate Domino’s Pizza stores in India for 15 years, with an option to renew for a further 10.
JFL, incorporated in 1995 and promoted by the Bharatia family, operates a network of more than 3,500 stores across six markets — India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. Its portfolio includes Domino’s and Popeyes on the global side, and two home-grown brands: Hong’s Kitchen and COFFY, a café brand in Turkey.
For Dunkin’, India was always a stretch. The brand never quite cracked the cultural code in a market where filter coffee and chai command fierce loyalty and where the doughnut remains, at best, an occasional indulgence rather than a daily habit. Fifteen years, mounting losses and a parent with better things to spend its capital on was always going to be a difficult equation to solve.
The doughnut has had its last day. The pizza, however, is staying.
