Brands
Fujifilm’s new film goes the extra mile for care
MUMBAI: It is not every day that a brand film manages to climb both altitude and emotion, but Fujifilm India’s latest story proves that good healthcare really can go uphill. The company has released “Healthcare Technology that Transcends,” a cinematic entry in its “Stories of more smiles” series, bringing a real-life tale of grit, compassion and innovation from the lofty landscapes of Spiti Valley.
Shot over three days with a crew of more than fifty, the film turns the snow-laced terrain of Key Monastery and Langza Village into a striking backdrop for a story that is as grounded as it is grand. At its centre is Rohini, a healthcare worker who journeys across harsh terrain and narrow mountain passes to deliver medical care to communities far from any clinic.
The narrative draws from the work of the Apollo Telemedicine Networking Foundation team, the backbone of Fujifilm India’s “Care on Wheels” sustainability initiative. The mobile healthcare camps have reached more than fifteen thousand people in Himachal Pradesh, providing vital screenings and blood chemistry tests while braving thin air and sub-zero temperatures. Their dedication becomes the film’s heartbeat, captured through smiles, relief and moments of hope.
Fujifilm India managing director Koji Wada, said the film reflects the company’s belief in combining innovation with purpose. He noted that the organisation aims to create solutions that bring joy and smiles to the world while using technology as a bridge to better healthcare.
Corporate communications and CSR vertical head Abhi Shekhar Singh shared that the idea was sparked during field visits after the launch of “Care on Wheels” in Mandi and neighbouring districts. He added that the real-life resilience of workers and the impact of Fujifilm’s technology deserved to be transformed into a story that could inspire the wider healthcare community. Despite the cold and the challenges of shooting at high altitude, the team at CTA Communications and Bad Studio Productions remained committed to telling the story authentically.
Filmed using Fujifilm Fujinon Premista Cine Lenses, “Healthcare Technology that Transcends” combines cinematic craft with human warmth. It serves as both a tribute to healthcare professionals working in remote areas and a reminder of Fujifilm India’s continued focus on accessible healthcare.
By blending technology, empathy and storytelling, the brand continues its mission of giving the world more smiles, one remote valley at a time.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
