MAM
Fujifilm India ropes in Kunal Girotra as national business manager for Instax range of cameras
MUMBAI: Fujifilm India Private Ltd, a pioneer in imaging technologies, announced Kunal Girotra as national business manager for Instax range of cameras as he takes on the mantle for heading the category’s business division in India. Kunal has over 14 years of professional experience and is entrusted with the responsibility of driving sales and formulating business growth strategies for the Instax range in India. Instax range of cameras have gained popularity amongst millennial with its great design and competitive pricing. He will be playing an instrumental role towards further strengthening the market presence of the Instax camera business and strategise to take Fujifilm India to new heights.
Fujifilm’s Instax has certainly come a long way ever since its launch back in 1998. Today, it is a global hit with presence in more than 100 countries and regions with approximately 40 million units sold worldwide. Its quirky design and retro look have helped the brand carve a winning niche for itself. With Girotra’s onboarding, Fujifilm will be reinforcing its plan to bank on millennials with the instax range which are compact, easy-to-use and captures memories instantly.
Fujifilm India MD Haruto Iwata said “I am delighted to welcome Kunal Girotra as national business manager of Instax cameras in India. His marketing expertise coupled with a strong industry knowledge will help us drive continuous growth for Instax division in the coming years. I am confident that with his focus towards growth and profitability, he will take the business to new heights and significantly enhance market presence for Instax cameras. His appointment marks the beginning of the new chapter for Instax range.”
Girotra said, “Being one of the most recognised consumer electronics and imaging brand, it is an exciting time to lead Fujifilm’s pioneering Instax business in India. In this time of transition, I look forward for an insight from our stakeholders and help guide in further strengthening Fujifilm’s presence in India. I am confident, that we will continue to harness our energies to expand our footprint and offer the best in class technology to our consumers. I am extremely motivated to taking the business to newer heights in terms of service, growth, market share, and profitability.”
In his past work experience, Girotra has been a part of the leadership team at Sony India where he was leading marketing and software sales. With his vast experience, he brings with him a deep insight into consumer and enterprise sales, channel management and operations, sales planning and execution. His key organisational strengths include sales, enterprise knowledge, team management, marketing and advertising, budgeting, business leadership and strategic planning.
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MAM
De Beers launches ‘A Diamond Is Forever’ centenary book
Visual retrospective traces 100 years of iconic slogan and cultural impact.
MUMBAI: De Beers just dropped a century’s worth of sparkle between two covers because when a four-word line becomes forever, even the book needs a forever title. De Beers Group has released A Diamond Is Forever: The Making of a Cultural Icon 1926–2026, a landmark visual retrospective celebrating 100 years of shaping the modern perception of natural diamonds. The book traces how the brand transformed diamonds from elite heirlooms into universal symbols of love, commitment and personal achievement, with rare archival material, campaign highlights and cultural commentary.
At its core is the legendary 1947 slogan “A Diamond Is Forever,” penned by N.W. Ayer copywriter Frances Gerety. The four words redefined diamonds as eternal promises, earning the title of the 20th century’s greatest advertising slogan from Advertising Age in 1999. The book explores how this idea and others like the “Two Months’ Salary” guideline and the “Right Hand Ring” influenced social rituals, female independence and consumer behaviour worldwide, including in India, where diamonds shifted from gold-centric traditions to emotionally resonant milestones.
Beyond marketing, it showcases collaborations with artists like Pablo Picasso, Salvador Dalí and Raoul Dufy, alongside icons such as Marilyn Monroe and Elizabeth Taylor. Later campaigns, including the 1990s “Shadows” series set to Karl Jenkins’ Palladio, reinforced diamonds as timeless and unique. The narrative also addresses today’s focus on provenance, sustainability and ethical stewardship, positioning natural diamonds as symbols of both enduring love and responsible luxury.
The book arrives as De Beers marks a century of innovation in luxury marketing, from the Great Depression to the era of conscious consumption, offering a rare window into one of advertising’s most enduring brand stories.
In a world where trends fade fast, De Beers didn’t just sell diamonds, it sold forever, and now it’s bound the proof in pages that will outlast even the hardest carat.
