MAM
FUJIFILM India Instax welcomes Kartik Aaryan and Kriti Sanon as brand ambassadors
Mumbai: FUJIFILM India imaging technology company with over 90 years of pioneering legacy in photo imaging, proudly announces the onboarding of film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for their INSTAX business in India. These youth icons perfectly embody the INSTAX spirit. Kriti, renowned for her vibrant fashion sense, complements Fujifilm’s colourful instant cameras, while Kartik’s infectious smile and spontaneity align seamlessly with the candid charm of INSTAX.
The INSTAX series celebrated its 25th anniversary last year, introduced by Fujifilm to India in 2012 with Analog Instant Cameras, Hybrid Instant Cameras, Smartphone Printers, and the innovative INSTAX Pal digital camera. Riding on its success, INSTAX has expanded its retail footprint from 1,500 to 2,500 stores, resulting in an annual growth rate exceeding 50 per cent. This impressive expansion spans major cities and online platforms, showcasing INSTAX ‘s remarkable growth in India. With a strategic focus on Generation Z, INSTAX products are accessible through diverse retail channels and their dedicated D2C platform, Instax.in.
Sharing her excitement, Actress and brand ambassador, Kriti Sanon, voiced her enthusiasm, ” I am excited to join the INSTAX family and share this unique experience with others. I’ve cherished INSTAX for years, curating a scrapbook of cherished moments with loved ones. Each INSTAX print signifies a special memory, evoking a rush of emotions which is unmatchable in this digital era. The playful and aesthetic design of their cameras and printers perfectly complements my personality, making INSTAX an essential part of my life.”
On the occasion, Actor and brand ambassador, Kartik Aaryan said, “I live in the moment and cherish capturing candid moments on the go. INSTAX is my constant companion during travels for shoot and vacation. I love sharing INSTAX prints with my near and dear ones as a heartfelt, personal gift from me. I have captured so many personal candid moments with Katori and my family and hanged on my house walls. Each print holds a unique memory, preserving moments of joy that I can share with others, creating lasting bonds through the magic of instant photography.”
INSTAX offers cutting-edge products for creating instant memories, seamlessly blending innovation with nostalgia. Analog instant cameras capture spontaneous photographs, while hybrid models like the mini Evo feature versatile film and filter effects for enhanced creativity. Additionally, the mini LiPlay integrates a voice record function for interactive QR code-enabled prints, adding a unique personal touch. Fujifilm’s printers elevate smartphone photos with AR enhancements and creative doodling options, delivering user-friendly, portable solutions for instant gratification and meaningful connections. With ambassadors Kriti Sanon and Kartik Aaryan, INSTAX inspires Gen Z to explore and enjoy the joys of instant photography.
FUJIFILM India managing director Koji Wada stated, “We are delighted to welcome Kriti Sanon and Kartik Aaryan to the INSTAX family. Their energy and enthusiasm perfectly align with our Group Philosophy of “Giving our World More Smiles”. As influential youth icons, they embody the creativity and joy INSTAX stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India.”
Adding on, Arun Babu, associate director & head of digital camera, INSTAX & Optical Devices Business at FUJIFILM India, voiced, “With Kriti and Kartik on board, we aim to enhance our brand reach and connect with the youth. INSTAX is a celebration of life’s moments, and our new ambassadors perfectly aligns with this spirit. Leveraging their popularity, we intend to broaden the INSTAX brand across India, promoting a vibrant ‘culture of photography’ where capturing and sharing moments is a joyful part of everyday life.”
Fujifilm recently launched their group purpose “Giving Our World More Smiles” and this new collaboration with Kriti Sanon and Kartik Aaryan exemplifies their commitment to spreading joy and creativity through their products and services, fostering lasting memories for their customers, business partners, and photography enthusiasts.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
