Brands
FS Life’s Mikoto introduces March – a fine silver jewellery brand
Mumbai: Mikoto, a sterling silver and a jewellery brand by FS Life, has completed an extensive rebranding effort as the brand enters its next phase of growth. At the core of this rebranding is its transition from semi-precious to fine silver jewellery with a new name, March.
Having engaged with customers through Mikoto, FS Life found the need to bring-in silver jewellery that resonates with the everyday to occasion wear needs of the women of today. Moreover, educating them on how they can accessorise well was identified as an important factor. This led to the creation of March, a brand that not only offers quality silver jewellery but also educates customers on how to style and wear it. March’s product philosophy revolves around making classic jewellery an everyday and occasion wear accessory that’s comfortable, easy to wear, and affordable. The brand’s design aesthetic is “Minimally Maximal,” where each piece exudes the boldness of silver in an overall elegant design. The ergonomic design ensures that each piece is optimised for ease and comfort, from adjustable rings to earrings with posts that don’t hurt when you take a phone call.
March caters to the modern woman who rejoices in her femininity, is chic, and loves to play with fashion to make it her own. Whether it’s for a first date or a power pose for the ‘gram, March has silver jewellery that adds just the right amount of elan to any occasion.
Each piece of jewellery from March comes with a Certificate of Authenticity for silver, ensuring that the brand maintains quality standards across each stage of production. March aims to take silver jewellery from being a rare item to an everyday accessory and minimal styles to occasion wear without compromising on its value.
“Our aim is to make jewellery an effortless experience for women. We want to empower them with knowledge and offer them quality silver jewellery that complements their everyday to occasion wear style,” said March founder Ayushi Gudwani.
Mikoto was launched in February 2022 and has grown extensively in the last year. March is now available for purchase on their website, and they are planning to soon launch their retail stores across the country.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
