MAM
From Campus to Corporate- A 21 year old’s guide to launching a career in PR
Mumbai: If you’re here, you either love what ‘Samantha Jones’ from ‘Sex and the City’ did, or you want to know what exactly Public Relations is and how to embark on your journey. A career in Public Relations is dynamic, ever-changing, and never dull or monotonous. As far as careers go, it is considered one of the most prestigious and well-paying ones. However, that doesn’t mean that working in PR is a never-ending party. A day in the life of a beginner PR professional mostly includes writing press releases, managing media interviews, attending industry events, and networking with potential clients.
If you want to kickstart your journey in PR, here are some tips and tricks that helped me!
1 Apply Extensively: Applying to jobs is never enough, especially in PR, as it is a competitive field. Tailor your resume according to the job description, don’t limit yourself to one or two ‘dream companies’. Consider applying to different PR firms and positions that align with your skills and interests. You might just discover an unexpected opportunity that leads to a fulfilling career path.
2 Network, Network, Network: Attend industry events, identify PR agencies and companies, follow their social media accounts (especially on LinkedIn), engage with their content, and reach out to PR professionals/hiring managers of these agencies and companies. Subtly express your interest in working for them, showcasing how you can contribute to the company’s growing success and why you think you would be a suitable candidate or how you stand out from the rest.
3 Work on your communication skills: At its core, the PR industry is all about communication. While you might believe you have amazing communication skills, there’s always room for improvement. Whether it’s refining your pitching techniques for a compelling story, effectively conveying the importance of seizing opportunities to clients, or perfecting your writing skills for press releases, authored articles, or listicles, there’s always more to learn.
4 Stay up-to-date on industry trends: In the fast-paced world of PR and communications, staying in the loop is key. Sign up for newsletters from top publications and stay up-to-date on industry trends. Grasp every piece of information you get, as no amount of information is ever enough!
5 Develop and MAINTAIN media relations: While maintaining media relations is not the sole essence of PR, it sure is a brownie point you wouldn’t want to miss. It’s all about staying in regular touch with journalists, editors, and influencers to ensure credibility and trust are maintained throughout. By keeping these relationships strong, you not only get your message out there accurately but also stay ahead of the game. It’s the secret sauce to making sure your brand shines a little brighter in the media spotlight.
If you’re someone who loves to be on their toes, juggle deadlines like a pro, stay up-to-date on trends, and know what’s happening around the globe before your friends do, loves to talk and meet new people, knows how to craft stories that are impossible to miss, PR is definitely for you! Apart from these skills, it is a cherry on top if you have an extroverted personality, as you’ll be communicating with various people throughout your average workday. And last but not least, you will also need to be a quick thinker who can handle yourself in high-pressure situations or crises. All of this might sound like a lot, but those in the industry love what they do.
The author of this article is Drisshti Asknani.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
