MAM
Frodoh taps Chirag Bhatia to lead national sales as the adtech firm steps up growth
MUMBAI: Frodoh has added fresh firepower to its leadership ranks, appointing Chirag Bhatia as national sales head as the fast-growing adtech firm pushes into its next phase of expansion.
Announced in Mumbai on 26th November 2025, the move positions Bhatia to steer nationwide sales strategy, strengthen client relationships and accelerate Frodoh’s push across India’s advertising landscape. The appointment comes as the company scales rapidly and sharpens its ambition to deliver end-to-end advertising solutions.
Bhatia brings more than 23 years of experience across digital media, adtech and marketing technology, with stints at Channel Factory, DDB Mudra Group, Meta, Adobe, Yahoo, ibibo Group and The Times of India. He has led large teams, built high-performing sales engines and driven market expansion for brands including Toyota, TTK Prestige, Infosys, Flipkart Ads and HDFC Mutual Funds.
Frodoh founder and CEO Russhabh R Thakkar, said the hire strengthens the company at a pivotal moment. “Chirag’s understanding of sales operations and his record in scaling businesses make him an ideal fit as we grow and innovate. His arrival will help deepen client partnerships and widen our footprint.”
Bhatia called the role a timely opportunity. “Joining Frodoh at this stage is exciting. The company’s vision to transform the CTV industry aligns with my passion for building strong teams and driving strategic growth,” he said, adding that he aims to expand client relationships and deliver measurable impact nationwide.
Bhatia assumes the role with immediate effect.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
