MAM
Freshworks’ Girish Mathrubootham named ‘Digital Person of the Year’ at IDA 2022
Mumbai: Freshworks CEO and founder Girish Mathrubootham has bagged the ‘Digital Person of the Year’ award at the recently concluded India Digital Awards (IDA) 2022, organised by the Internet and Mobile Association of India (IAMAI). Instituted in the year 2009, IDA is one of the oldest awards for the digital industry.
Over 750+ paid entries were received this year for 10 broad award categories, which included a number of sub-award segments. About 120 winners were selected through a two-tier jury evaluation process. Indiamart founder and CEO Dinesh Agarwal, Vserv founder and CEO Dippak Khurana, The Indian Express Group CEO George Varghese, Tata 1MG co-founder and CEO Prashant Tandon were some of the jury members for IDA this year.
Mathrubootham is an inspiration for all Indian entrepreneurs, building startups in the SaaS segment. The grand jury took cognisance of his company’s achievement in not only creating a new and difficult category for the industry in India but also its successful debut on the Nasdaq stock exchange after a billion-dollar IPO last year, said the statement.
Job searching app apna.com received the ‘Digital Startup of the Year’ award. In the ‘Digital Agency of the Year’ award category, Interactive Avenues bagged the gold award while Socheers (silver) and Blink Digital (bronze) were the first and second runners-up. The top award categories at IDA are the Best Digital Startup, Digital Agency, Digital Advertising Award, Digital Content Award, Social Media Award, among others.
With the support of ShareChat, a new category was introduced this year called the ‘Best Brands of Bharat,’ while Amazon Pay supported the ‘Best Payments and Fintech’ category in this edition
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
