MAM
FremantleMedia to launch ‘Prehistoric Park’ on DVD
MUMBAI: Fremantle Home Entertainment will be handling the worldwide DVD sales and distribution of the TV series, Prehistoric Park.
Scheduled to be unleashed in UK from late summer, the DVD will contain 6 x 48 minute episodes and is fully enhanced with 5.1 Dolby Digital sound to give CD quality audio. The DVD is also packed with mammoth features including a ‘Making Of’ featurette, which has been produced specifically for this release.
Additional interactive DVD content includes features such as ‘Husbandry’, which shows the procedures for looking after and caring for prehistoric animals, ‘Environments’, which details the conditions and surroundings in which the prehistoric animals live and ‘Animal Status’, which provides information on each of the animals featured in Prehistoric Park.
FremantleMedia senior vice president, home entertainment and archive sales Pete Kalhan said, “By capitalising on what is sure to be an extremely successful broadcast on ITV1, the DVD of Prehistoric Park has very strong potential. The success of previous CGI productions such as Walking with Dinosaurs, which sold 180,000 units in its first four months, shows that consumers are fascinated by this prehistoric era and we are confident that Prehistoric Park will be an equally massive hit.”
FHE, which is a part of FremantleMedia Enterprises (FME), has also secured home entertainment sales and distribution deals in Australia with MRA Entertainment and Japan with SPO Inc.
Last month, Fremantle International Distribution (FID), also a part of FME, announced a raft of sales with broadcasters from around the globe to license Prehistoric Park. Territories that have been quick to snap up Prehistoric Park are: Denmark (TV2), Finland (Channel 4), Holland (Ned Channel 3), Norway (TV Norge), Portugal (RTP), Spain (La Sexta), Sweden (TV4), Ukraine (STB), Australia (Nine), Malaysia (RTM), Belgium (VTM), Russia (TV Kultura), Indonesia (Trans TV) and New Zealand (TV3).
FremantleMedia Enterprises CEO David Ellender said, “We are extremely pleased with the international sale of Prehistoric Park so far. To have become an internationally sought after property clearly shows Prehistoric Park has succeeded within its key demographic of family entertainment. The programme is set to be a great success for FremantleMedia and Impossible Pictures in the UK, and is sure to capture the imagination of its audiences around the globe.”
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
