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FremantleMedia sells shows to Asian channels at ATF
MUMBAI: Following its attendance at the recently concluded Asia Television Forum (ATF), television format creator and distributor FremantleMedia Enterprises (FME) has announced a number of deals concluded at the recent market in Korea, Singapore, Malaysia and the Philippines.
In the Philippines celebrity chef Jamie Oliver’s shows were sold. Jamie’s Kitchen, Jamie’s Great Italian Escape and Oliver’s Twist were sold to ABS-CBN’s Lifestyle Network, marking the first time that Jamie will appear on a Filipino network. Jamie’s shows form part of a larger lifestyle package sold to ABS-CBN, which includes a range of other programmes from FremantleMedia Enterprises’ star-studded line up.
FME VP, sales, Asia Pacific Paul Ridley tied up a deal seeing a package of entertainment, factual, reality and drama programming going to Onmedia a pay TV operator in Korea. The package includes American Idol, Project Runway, Jamie At Home, Jamie’s Return to School Dinners, The Apprentice, Martha, How Clean Is Your House, Property Ladder, Falcon Beach, The Janice Dickinson Modelling Agency.
In Malaysia the focus was on reality, where broadcaster Media Prima acquired some of the biggest US ratings hits including American Idol, The Apprentice, Project Runway and American Inventor.
Tying up the deals concluded at the ATF is the raft of programming on its way to Mediacorp TV in Singapore, which acquired a mix of reality and factual programmes, with programmes such as Project Runway, American Idol, The Apprentice, Prehistoric Park, Bills Food, and Jamie at Home heading to Singaporean screens.
FME CEO David Ellender commented, “Such an impressive list of sales is a credit to both Paul and Ganesh, whose commitment to building and fostering key relationships in the Asia Pacific region is reapinggreat benefits for FME, both in terms of sales and development. After such a successful ATF, we now look forward to continuing that momentum as we look towards Natpe and beyond into 2007.”
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Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
